'Influencer fatigue' is real and young people are getting tired of it
Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.
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According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.
Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.
I mean... he's pretty cool?
Keep your gecko and Flo fanfic to yourself!
No, let the man cook. I wanna see where this goes.
If this starts getting too steamy, I must let you know that I am in Texas and over 18, in case anyone needs to verify my age for adult content.
Please upload your government issued ID to proceed.
This is governor Greg abbot stay where you are state police are in route to your location
I wouldn't be surprised if a Rule 34 erotica exists starring the Geico Gecko and Flo.
Without checking or ever seeing it before, I am confident saying that it must exist.
I checked. It does.
Thank you for your service!
Link?
Are you sure?
(NSFW and NSFL)
Wow. You did it.
This is significantly better quality and quantity than I expected.
Masterpeace truly a work of art
The geico gecko is to Flo as the gerbil is to Richard Gere.
Ha nice try
Not “Influencer” - “Huckster”
You leave Martin out of this.
He has a name!?
Well they should know, they're a fan, obviously.
He sure does.
That's a very fuckable looking gecko. Look at those scales and tell me he isn't asking for it.
What do y'all call people that make video essays or make funny skits but make money if ads? I thought most of us understood the game and weren't hating the players as much
Entertainers. That is a job. I had a dance teacher who taught dance, danced professionally, did singing telegram deliveries, dressed in costume for historical tours at old places, she was just an all around entertainer, that was her job.
Influencer is different, as I understand it, that is more like the content itself is advertising. Like a social media department at a company might hire them. I guess that is also a job, but most people don't want to watch a ten or twenty minute ad.
Fair enough. Thanks for explaining. To me, it seems like influencer is used to put down anyone that makes money from yt, insta, tt, etc.
That's almost all the content/format I watch. So it's weird to think people just don't care if they get paid because they depend on ad revenue.
Do you consider twitch streamers influencers or entertainers? I don't watch many but I'd assume they're worse in your mind when some have a gaming chair they're promoting and/or they were directly sponsored by the game they're playing.
Entertainers. An influencer is an evolution of the model, someone who exists to hang a branded product on and make rubes want to imitate them, not someone that provides entertainment.
Does everyone know that? Influencer seems to be used for anyone that makes money from youtube, insta, tiktok, etc.
Also, why y'all so hostile to basic questions? Does everyone here already think the same? No questions allowed? lol. Alright I'm done.
Creators? I just called them entertainers.