It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
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I used to get them all the time. I'm basically addicted to carbonated water and these offer tall can versions vs plastic bottles or smaller cans.

Eventually I just switched to a sodastream though, waaay cheaper

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I like the way it tastes/feels so much that I prefer it over any other drink.

I came around to it while cutting soda. It went like this: soda -> diet soda -> flavored sparkling water -> plain sparkling water.

It's relatively cheap, waaay healthier than sodas, and helps me stay hydrated. I love it

It may be a getting-older thing, but I used to despise sparking water, whereas now I find it merely intolerable.