This reminds me I'm into season 5 of Burn Notice and Sam said at one point, "I'm on Bluetooth if you need me". It was a weird reminder that once upon a time people were paid to advertise just... Bluetooth, because that's a brand name. These days it's just everywhere.
The product placements in that show are not exactly subtle. Excellent show though, I did not expect it to hold up so well.
You sure they didn't mean it like "put it on a USB?" As in, they use the name of the connectivity technology to imply a single class of product that might use it?
That's exactly what they meant, it's just a weird way to say it that they only used because the consortium payed them to
Edit: extra word removed
Didn't they say "bing it" at one point CSI or something
This reminds me I'm into season 5 of Burn Notice and Sam said at one point, "I'm on Bluetooth if you need me". It was a weird reminder that once upon a time people were paid to advertise just... Bluetooth, because that's a brand name. These days it's just everywhere.
The product placements in that show are not exactly subtle. Excellent show though, I did not expect it to hold up so well.
You sure they didn't mean it like "put it on a USB?" As in, they use the name of the connectivity technology to imply a single class of product that might use it?
That's exactly what they meant, it's just a weird way to say it that they only used because the consortium payed them to
Edit: extra word removed
Didn't they say "bing it" at one point CSI or something
I did a rewatch not too long ago. Yeah the paid advertising is a bit cringe now but the show itself holds up very well.
I am currently in season 6 and also laughed about that line. Still a good show (although the b-roll scenes are also often quite cringe these days)