Why is there a surge of deodorant products mostly advertised to women in the US?

MutilationWave@lemmy.world to Asklemmy@lemmy.ml – 66 points –

So I have balls and yeah they're the first thing on my body to start to smell. I can skip a shower if I'm in a hurry and I don't smell much. That's with working a job that's usually physical. I was a punk kid fucking punk girls when I was younger and we didn't bathe every day. I didn't notice much smell then.

Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What's up?

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You guys are seeing ads?

Believe it or not I watch regular TV! I travel for work constantly and I have TV on in the hotel room. It makes me feel less lonely. That's how I'm seeing these ads. On my PCs it's Firefox+ublock origin.

Actually traveling today. Watching tv and three minutes in it’s an ad for female all body deodorant. Christ.

Same here brother. When im on the road, its ads for dick pills and antidepressants on tv for days

Greetings, fellow traveler. May I ask what is your line of work?

I've already been overly specific on this account and I don't want to get doxxed. I install and service computer networks of a certain kind.

Reasonable enough. I do something like that myself. When a piece of remote and highly specialized computer system shuts itself, I'm the one who flies in to fix it, in addition to the occasional mobilization and servicing.

Why not just play videos on your computer?

TV is constant background noise that I don't have to pick.

The problem for me is the blaring, irritating, repetitive ads. I guess anything without that would be fine.

Part of the background noise really. I grew up with it so I'm used to it. I'm not really watchig the thing anyway, it's just background noise while I do other shit. When it comes to PC, or something I'm actively watching, I don't do ads at all.

I use an adblocker, but I also drive a very old car and unfortunately my cd player just broke. I can confirm that there are tons of vaginal deodorant ads on the radio, always presented as a conversation between two women. There's no intention to be funny, they're trying to sound like a natural conversation two women would have in private and completely failing at coming across as anything short of awkward.

"So it works well for you?" "Yes! It lasts up to 24 hours, and four out of five gynecologists recommend it!"

Good point re:radio.

I can't imagine the conversation between the client and the ad agency in these cases.

Hey, guys, check this out! This guy doesn’t see ads ever. He must be super smart and cool!

You don't need to be super smart to use an adblocker, you just need to be relatively smart and have some selfrespect. He's definitely cool, though.