Influencer trips and how brands exploit whatever they can

elfpie@beehaw.org to Chat@beehaw.org – 22 points – why do brands keep doing these crazy influencer trips??
youtu.be

Transcript here: https://youtubetranscript.com/?v=zKcPGV6bGFM [you can skip to the first "(mellow music)" to avoid the ad]

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I still don’t remember how I started watching a channel about primarily fashion, but the insights I get there would hardly come from anywhere else. This video reminded me of the media conflicts we are experiencing now, with big corporations pretending they have a symbiotic relationship with their audience / customers / employees while exploiting them for maximum gain.

The video talks about a marketing practice that makes use of influencers instead of big (expensive) celebrity names for their campaigns and how they basically work for free. About how brands manipulate both the people they work with and their audience.

5

This is a total tangent, but that YouTube Transcript site is amazing.

Absolute golden resource. This will save me so much time when I'm searching through random videos.

That was my first thought as well! I hate the time it takes to watch videos, I will be using this so much now that I know it exists.

Same, I wish everything didn't have to be a video. Sure, for some things videos makes sense but it feels like 75% of them would be better as an article with a few pictures (or code snippets depending on the contents).