Taco Bell's effort to 'liberate' Taco Tuesday nationwide comes to fruition

return2ozma@lemmy.world to News@lemmy.world – 219 points –
Taco Bell's effort to 'liberate' Taco Tuesday nationwide comes to fruition
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I see this as a win. It's absurd that anyone can own the term Taco Tuesday. It's literally a noun and a day of the week

Do you not remember the youtube drama over someone claiming the word "react"?

That was only 1 word...

I'm really surprised that this is the top post here.

It's not just a noun and a day of the week. It's a noun and a day of the week used to formally sell tacos.

This is Taco Bell using its size and wealth to take something from smaller players so that it could make money with it.

And the smallest players have always had absolutely nothing to worry about. Part of trademark law is that you must defend it. That can be just a letter.

This is Taco Bell using its size and wealth to take something from smaller players so that it could make money with it.

This is bullshit. The other companies can claim that they're abandoning their marks due to cost but the truth of the matter is these marks should not have been issued. Neither were the first to use "Taco Tuesday." The phrase "Taco Tuesday" has entered everyday parlance. Unless you live near one of these restaurants you may not even know they run a "Taco Tuesday" and, most important of all, you may not even realize that they have a trademark on the term because it's so generic.

And that's the real issue, and the reason they abandoned the mark. Any IP attorney would have looked at this told them it was a complete waste of money to defend because they never should have been granted the marks in the first place.

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