I got this popup ad on my TV **while watching a DVD**

_number8_@lemmy.world to Mildly Infuriating@lemmy.world – 1823 points –

we live in hell

I don't even understand the pitch? you have the disc playing, in your hands, your ownership, no buffering, no subscription required. and they're saying....hey do you want a worse experience?

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They’re taking pictures of what you’re watching on the screen and sending it to random 3rd party data collectors to analyze and then harass you with ads.

Or just reading the file name on the DVD lol

Sure but this is actually Automatic Content Recognition, specifically Roku's video ACR that takes snapshots twice a second.

Would it be possible to argue that this is copyright infringement? They're basically screencapping copyrighted content at a shitty framerate and distributing it over the internet.

Whooops! You accidentally thought that companies have to follow the same rules as civies, silly you!

They're not distributing it. They're taking a screenshot, identifying the content, and transmitting hashed and aggregated data. Even if they were transmitting screenshots, they'd be transmitting it to their own systems to be hashed and analyzed, not watched.

No, see my comment to FlyingSquid about how I assume things work under the hood. The only logical design choice I can imagine is that a hash of the content snapshot is being computed locally, and only the hash is transmitted.

You agreed to it when you set up the device. It should be illegal to have incredibly obtuse and impossible to read T&C, they should make it abundantly clear exactly how much of your personal information is being given away, but unfortunately it's legal to just have a little checkbox that lets you lie about reading them.

to be technically correct, they are not "distributing" it. They are doing the same thing shazam does for music.

Sure, but they do take snaps of the screen and send it to advertisers. Almost all “smart” TVs do this.

And then someone gets the idea to find a way to play a VHS instead and be like "Let's see you read that, you fucking spying idiots!"