Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO

return2ozma@lemmy.world to Technology@lemmy.world – 1183 points –
Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
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Quantity is not quality.

More important is originality...

Lots of people/bots would just take an existing post from Reddit, and repost it. Sometimes to a different sub, sometimes to the same sub.

For most users, it was still "new" because they hadn't seen it before.

Those accounts are still reposting. There's more than few that do it here too.

But that OC has been drastically cut down, there's just a delay in users noticing that there's fewer and fewer "new" reposts going around.

So reddit doesn't see a huge decrease in users immediately, but time on site and daily users will continue to decrease

More important is originality...

Is it, though? I left Reddit for here, so don’t take this as being in their defense, but if originality and ad revenue were meaningfully correlated, Facebook and Instagram would be bastions of original content.

Hell, some of the most profitable YouTubers only post reaction content.

That works in both directions. Don't assume that the few that didn't return are the ones that would have saved Reddit via incredible content.

Quality is the same, on most middle size subs.

Never was subbed to those. Quality dived many years ago on those subs I cared about.