Bluesky posts are finally open to the public

L4sBot@lemmy.worldmod to Technology@lemmy.world – 317 points –
Bluesky posts are finally open to the public
theverge.com

Bluesky posts are finally open to the public::Bluesky remains an invite-only decentralized Twitter alternative, but now, you don’t need to be logged in to be able to see posts on the platform. The app has a new logo, too.

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Can someone explain to me how Bluesky is different than Mastodon and if it’s not different why they bothered creating it when Mastodon exists? I truly don’t get it.

It’s likely that when Bluesky rolls out in full, advertisers will have the ability to place ads in networks or user interest groups similar to Reddit’s framework. This user self-selection will be extremely useful to businesses running targeted campaigns.

https://marketvantage.com/blog/what-does-bluesky-mean-for-advertising/

So…Mastodon…with ads?

i don't see what similarities to mastodon it has

They'd have to do that in custom feeds (which people can ignore) or on 3rd party account servers (which people also can ignore, just like in Mastodon)

less confusing to sign up and use, nice clean looking app, same look and feel as the OG twitter

You could build all that on top of Mastodon too though. E.g mozilla.social uses Firefox accounts to sign in and the Elk theme.

Original Twitter had a shit app, that was always the case too people used third party apps which became a cause for the exodus when that Twat stopped them working.

Mostly just the protocol. Mastodon uses ActivityPub. Bluesky uses some other shit.

Atprotocol.

Mastodon and activitypub is very much like social media implemented in the form of public email lists implemented over HTTP (push massages between servers).

Bluesky uses content addressing (think magnet links for torrents, but for linking to post data) and pull mechanism with notifications, plus public shared archive nodes (CDN-like servers).

The main difference is that you're much more independent of individual servers and can easily move your account around, since your account ID is tied to a cryptographic key belonging to your account which you bring with you along with your post archive, and your handle can be based on a domain name you own (also works as a verification mechanism you don't have to pay extra for).

It has a data salad which has the benefit of making it marginally easier to migrate accounts and also makes it much more resource intensive and unsafe.