Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value
stopthatgirl7@kbin.social to 
fortune.com
The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.
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Do it for the
VineX. Just doesn't have the same ring to it. (Or a different ring cough.)Man, I still can't believe Twitter had Vine and killed it, especially given everything that has followed
The creators didnt want to monetise it, they wanted 6s video clips without ads interrupting it. Fair play to them really, but it did mean the end of it, Twitter wasnt really profitable either so they couldn't endlessly dump money into it and the rise of other short-form video was biting at Vine's ankles as well. I think the original creators went on to make byte, a similar service to Vine, but it never took off, cancerous tiktok did instead.
Be twitter. Make no profit. Fund side project with zero expectation of ROI. Side project becomes wildly popular. Lose money on it for years. Shut it down for being unprofitable. Wait awhile. New app is a copy of yours and is 100x more popular now. That app makes a lot of money via simple ads. Feel incompetent. Still get bought for $45 billion despite being a useless company. Watch your hard work be driven into the ground by a moron. Your former founder sells out to NFTs. Be X. Beg your users for money. Destroy the platform. Give a home to extremism. Still have users too dumb to realize your grift. Lose a lot of money as usual. Stop existing in a few years. Be no more.
"Do it for the X" sounds less like a slogan for a hip new social media platform and more like the preamble to an algebra exam. Or a reminder to pay alimony.
Of course, I'd rather be doing either of those than using Twitter right now.“X goin’ give it to ya.” Don’t forget!
X promised but never delivered. As far as I'm concerned, X still owes me it.
Certainly gave it to his many baby mamas