The New Audi A3 Is Amess With In-Car Subscriptions

absquatulate@lemmy.world to Technology@lemmy.world – 454 points –
The New Audi A3 Is Amess With In-Car Subscriptions [Update]
motor1.com

So far there's subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.

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This shit should be illegal. When you buy a device, you own all the hardware and have every right to use it to the full extent of its physical capabilities. Audi has no right to hold your property hostage!

How else am I, a humble car artisan (cartisan, if you're feeling naughty), supposed to continue to generate obscene levels of wealth for my shareholders if I can't continue to milk customers?

Nope.

If you are leasing subscriptions it makes sense. Or for certain features.

I couldn't care less as long as the option to buy remains. I'd almost certainly end up subbing though on my next lease.

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