Roku explores taking over HDMI feeds with ads

Stopthatgirl7@lemmy.world to Technology@lemmy.world – 1285 points –
Roku explores taking over HDMI feeds with ads
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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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Ugh, well what are the best Roku alternatives?

To be honest, a mini pc/wireless kb and the internet.

Can that easily stream HDR and things like Dolby vision? In research a while ago I thought it was only certain CPUs/GPUs and chrome could play things like Netflix at 4k/HDR

...Viewed on what? A Roku TV?

Commercial viewing board or something like that. Basically what they sell to restaurants and what not for displaying simple things and which don't require an internet connection.

I absolutely botched the term, but thats the general idea.

Just never connect the actual TV to the Internet

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