The Problem with LMGlocked
My personal thoughts
At first it came off a bit whiney, but I watched the entire thing and I'm glad I did. It shows a pattern of carelessness and in some cases complete douchebaggery of LMG.
What they did to Billet Labs is absolutely un-fucking excusable. LMG and Linus, in particular, needs to be mercilessly shamed for that until Billet Labs gets a clear and unequivocal apology and paid restitution for damages. Fucking shameful. What a bunch of pricks.
Video Description
This video is not monetized. This video covers our serious concerns regarding the data accuracy of Linus Media Group, including Linus Tech Tips, ShortCircuit, and TechQuickie, particularly as it relates to rushing content out the door to favor -- by staff's own admission -- quantity over quality. As the company continues to expand into its LTT Labs direction, the importance of accurate data increases; however, even as 'only' entertainment, there are still certain responsibilities to the consumer and the manufacturers to report fairly (and to have defined corrections processes in place). We tried to approach this as objectively as possible and hope that viewers are able to listen to the evidence we present, particularly as it relates to significant and frequent data errors that now present in nearly every technical review video.
The thumbnails LTT uses tells you everything you need to know about his content and company.
I've always found the titles to be clickbaity and uninformative. If I want to look up their videos again I would have no idea what the title is to look up.
It doesn't help that the titles get changed a handful of times throughout the release day so even if you remember the name it may not be the same if you want to re-watch it.
Yeah I think LTT content has really declined over the years. They're spread so thin now they're churning out a bunch of low quality content rather than a few accurate and entertaining videos.
Nah, it's always been shit.
this is a YouTube problem, not an LMG one unfortunately. nearly all successful creators will A/B test various titles and thumbnails until The Algorithm(TM) is happy
It's called the Strange Applications of the Magnus Effect effect.
...and, of course, the current title of that video contains "unreasonably effective", a meme, same as considered harmful.
Normal title: THE BEST THING EVER!!!
Dearrow title: device XYZ is a bit meh
To be fair, this is how the YouTube algorithm requires big channels to act to maximize views, ads, and money. They've got way too many people reliant on that income to do anything different than exactly what best optimization strategies work
If your organization is too big to act with integrity then maybe it’s time to downsize a bit.
More proof LTT is just a corporate business shill
This is judging a book by its cover. Not really helpful to any discussion.
There are cases where a book's content matches its cover. They are saying LTT is one of those cases