Disney creates task force to explore AI and cut costs - Reuters News Agency

Otter@lemmy.ca to Technology@lemmy.world – 146 points –
Disney creates task force to explore AI and cut costs - Reuters News Agency
reutersagency.com
21

I am not a summary bot and this is what I was able to determine from the title:

Disney creates task force to explore AI so it can fire as many people as possible.

This was summarized by CrapGPT.

Alternate summary: "Disney creates a task force to explore AI in direct response to their VFX workers' gaining representation, because fuck all workers."

Forget AI, they need to improve the storytelling and actually start marketing their animated films again.

The marvel stuff also needs to relax before people get superhero fatigue

I bet the MCU fanboys feel stupid now when they tried to defend Secret Invasion's AI use.

What ai was used in secret invasion? I have not been following it at all

They used AI in the Secret Invasion intro animation. It was a big disappointment for me because you know Marvel the house of so many great artists used a bot instead of a human.

Disney Imagineering last year unveiled the company's first initiatives in an AI-driven character experience, the D3-09 cabin droid in the Star Wars Galactic Starcruiser hotel, which answered questions on a video screen and learned and changed based on conversations with guests.

"Not only is she a great character to interact with and always available in your cabin, which I think is very cool, behind the scenes, it's a very cool piece of technology," Imagineering executive Scott Trowbridge said at the time.

So great the hotel has already announced they're closing.

I doubt that's the reason it's closing.

Had more to do with the 5k per night price point. Which still makes no logical sense to anyone.

I know, I just enjoyed that that was their example.

Kind of a shit article that points to another article I'd rather it be linked in this post instead.

The article's use of the term "AI" to me is kind of a blanket term for machine learning/deep learning. While I'm pretty skeptical (and so should you be) of it's recent use in generative content, advertisements, and theme parks, as a person who takes a mild interest in 3D animation and deep learning, I want to be the devil's advocate here and just point out some amazing and legitimate uses of deep learning like motion capture and 3D object creation that could be applied to their workflow. Disney actually publishes some interesting papers like face re-aging quite frequently on their research studio website. I just hope that people don't hear the term "AI" or "deep learning" and immediately think of generative AI and its controversies and write them all off as evil.

what happened to K.E.V.I.N.!?

Personally, I'm more concerned about what they are going to do to D.A.R.Y.L.