Roku explores taking over HDMI feeds with ads

Stopthatgirl7@lemmy.world to Technology@lemmy.world – 1285 points –
Roku explores taking over HDMI feeds with ads
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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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I wish I could find a TV for sale that isn't a Smart TV. It's not necessary and you get issues like this down the road. I'm sure it isn't too long until the other TV manufactures do the same thing.

Commercial displays are dumb TVs.

My Sony is smart but doesn't care that it doesn't have Internet connection and hasn't tried any funny business with open networks.

Samsung smart TVs already show a small ad on the home menu.

Personally I will not give my TV internet access and never initialized Google TV on it. Seems to work fine.

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