[r/apolloapp] Boycotting advertisers has forced changes at companies like Fox News. I’ve started compiling a list of Reddit’s advertisers, so we can do the same.

swnt@feddit.de to Reddit Migration@kbin.social – 107 points –

Source: https://old.reddit.com/r/apolloapp/comments/14dy74b/boycotting_advertisers_has_forced_changes_at

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It seems obvious at this point that Reddit and their CEO do not care about how we feel. They’ve doubled down, tripled down, and quadrupled down.

I think there’s only one recourse remaining: Tell Reddit’s advertisers we will not be buying their products or services as long as they’re providing financial support to Reddit.

I’ve compiled a list of the advertisers I see the most frequently, and included their contact information when I could find it. Sometimes it’s email addresses, sometimes it’s contact forms. Sometimes their customer service is intentionally obscured, and I wasn’t able to locate anything.

Here’s what I’d suggest — write a brief message along these lines:

Hello, I’ve noticed your company advertises regularly on Reddit. As you may be aware, Reddit has suddenly decided to change its business practices, charging exorbitant amounts to app developers, which will have wide-reaching consequences for many, including those with disabilities.

There was no attempt to even give developers an opportunity to switch to a paid system, or to implement your ads into their apps.

Furthermore, Reddit’s CEO has been extremely dishonest through this process, insulting both app developers and the users who provide 100 percent of the content and moderation to their site.

I will not be using your products or services as long as you continue to provide financial support to Reddit.

Please feel free to add to, or change the list of advertisers and contact information.

Now, I’m sure many will be pessimistic about this, but keep in mind that advertiser boycotts had massive impacts on Fox News in the past. They’re directly or indirectly led to changes with hosts like Glenn Beck, Bill O’Reilly, and Tucker Carlson; there’s a reason the advertisers for some of their top shows tend to be companies like My Pillow.

THE LIST

Best Buy: https://www.bestbuy.com/contact-us?contactOption=other

Microsoft: https://about.ads.microsoft.com/en-us/microsoft-advertising-support

Max Rewards: support@maxrewards.com

Samsung: https://contactus.samsung.com/customer/contactus/formmail/mail/MailQuestionGeneralNew.jsp?PROD_ID=G303850&siteId=591

Apple: tcook@apple.com

Amazon: primary@amazon.com

Raid: https://contact.scjbrands.com/en-us

Nationwide: https://www.nationwide.com/personal/contact/online-form?language=en

US Army:

Cinemark: https://www.cinemark.com/about-cinemark/contact-us

Turo: https://turo.pissedconsumer.com/sendEmail.html?group=Customer%20Service

Toyota: https://support.toyota.com/s/questions-comments?language=en_US

Orbit: https://www.orbitgum.com/contact-help

Kellogg’s: https://www.kelloggs.com/en_US/contact-us.html

Brilliant Earth: https://www.brilliantearth.com/contact/

Logitech:

14

Commendable intentions, but I don't think we can make a noticeable dent in... Best Buy, Microsoft, Apple, Amazon and the US fucking Army. Sorry guys.

So I work in marketing and have suggested ads on Reddit for a few campaigns in the past. We were very much on the fence (and ultimately decided against) specifically because Redditors can be very ad adverse. This might honestly be enough to tip the scale and get them to allocate the money elsewhere. Why spend where it might hurt instead of help.

Sure but the messages might just be enough for them to decide Reddit is no longer profitable enough.

Apple, a multi-trillion dollar company, when a few hundred redditors stop using their products for a week:

Don't think it as boycoting these companies, cause that wouldn't work.
But all it takes is one look at the news (on a very sad example, how target removed pride merch from their stores) to see it only takes a few loud voices complaining for some companies to shit themselves and adress the complaints. Right now, many of them are advertising in a protest / NSFW filled landscape... they may not take a liking to that.

We need an open source commerce and logistics platform that can become an Amazon alternative.

In Germany we have the co-op-based Fairmondo who have plans to expand. Feel free to get in touch with them.

My life has gotten so much better not seeing those fucking "he gets us" ads. Like, fuck you hobby lobby, you bigoted fucks, and fuck you for taking my former religion and bending it over a pomel horse and buggering it three ways to sunday.

I think this is going too far. Reddit isn't doing something SO horrible that we need to drive them out of business by boycotting advertisers. Boycott reddit, 100%, but do we really need to try and punish companies that just do business with them? It's not like Fox News or Twitter where they've directly taken an odious ideological stance, they're just running their business badly. I disagree so I won't be their customer. I'll tell other people that they're doing dumb things with their site and should leave it. But I'm not going to go further than that.

but do we really need to try and punish companies that just do business with them?

Reddit Higher up decisions have massively hurt the community. Mods have been doing massive unpaid work while Reddit was using the data harvesting and ads to monetize. and mods were never allowed to monetize due to ToS.

Reddit has shown, that they really don't value the community at all. This is ugly. It's appropriate to make such devastating actions, as that's exactly what Reddit has done to 3rd App Devs, people needing accessibility features (r/blind), people wanting a clean and compact Reddit experience and focus on content, people looking for one of the few places on the internet for highly quality discussions, mods who have been thanklessly raising a great moderated helpful and enjoying community only to then get shadowbanned by Reddit without possibility to appeal.

I don't know what else to add here.

Reddit doesn't seem to care about their image among the community anymore. But like every company they will listen to where their money comes from.

I agree with what you wrote, but personally I won't be wasting any energy on boycotting or hurting that site in any way, I'd rather build something new.