It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
nbcnews.com
191

You are viewing a single comment

If you know you're going to a festival why not bring your own reusable bottle of water and use the cans to top it up?

If you’re planning a festival with thousands of people why not provide life giving water without charging 6 dollars?

Or to put it in internet speak “why do anything when you can do something else?”

Not sure where you live, but around here (Southern US) the festivals are required to provide free drinking water to everyone.

What festivals aren't providing water stations anymore?

Most people just don't look for the stations, or don't want to wait in the longer line.

I didn't even know this was a concept

A lot of festivals in the US had problems with heat stroke in the late 90's and early 2000's. The two solutions were to either give out free water or allow people to bring in their own water.

The festival organizers generally chose supplying free water.

You got an upvote on the first sentence and a downvote on the second sentence. :)

Because you want to make profit off people who are too incompetent to bring their own water.

That's a given. The problem comes when you want to profit off people who would bring their own water, but you don't let them.

2 more...