It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
nbcnews.com
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I just want portable water not in a plastic container. Also they're like a buck fifty.

All aluminum cans have a plastic epoxy liner.

So enjoy.

Yes and it's still infinitely recyclable, unlike plastic bottles. 70% of all aluminum ever produced is still in circulation thanks to how efficient aluminum recycling is, including epoxy lined cans.

So I will enjoy.

Does the liner contribute to microplastics in whatever is contained? Genuine question, that'd be a point against the epoxy liner. Of course any solution would have to include an effective replacement, so 🤷 Wax, maybe?

Yes, its also releasing BPA.

Yeah, I got mine for 98 cents a can. Highest price I've seen is like two bucks.

I got news for you about modern cans if you're trying to avoid plastic. They're lined with, you guessed it, plastic.

How much plastic? Not nearly the same amount and the bulk of the packaging is recyclable.

Not sure if the concern was based on recyclability or consumption of microplastics. If the concern is about waste, then they should be using a reusable container instead.