It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
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Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.

Or because it's the only water available at most concerts.

This exactly. Unless you're willing to drink from a communal jug that you can't guarantee no one has opened or spiked it with anything. Don't get me wrong, I don't buy Liquid Death either. I just drink water before entering the venue. Also, this applies to smaller venues that only have a bar, not arenas that sell bottled water.

Do you guys not have taps that water comes out of?

In some smaller bars, they use large coleman type jugs with taps and a stack of paper cups. If you ask for water at the bar, they will point you to the jug.

Wtf, my condolences on the lack of hygiene regulations in your county

A communal jug?! Dafuq?! Why are your venues storing water in a communal jug?

In some smaller bars, they use large coleman type jugs with taps and a stack of paper cups. If you ask for water at the bar, they will point you to the jug.

I just want portable water not in a plastic container. Also they're like a buck fifty.

All aluminum cans have a plastic epoxy liner.

So enjoy.

Yes and it's still infinitely recyclable, unlike plastic bottles. 70% of all aluminum ever produced is still in circulation thanks to how efficient aluminum recycling is, including epoxy lined cans.

So I will enjoy.

Does the liner contribute to microplastics in whatever is contained? Genuine question, that'd be a point against the epoxy liner. Of course any solution would have to include an effective replacement, so 🤷 Wax, maybe?

Yes, its also releasing BPA.

Yeah, I got mine for 98 cents a can. Highest price I've seen is like two bucks.

I got news for you about modern cans if you're trying to avoid plastic. They're lined with, you guessed it, plastic.

How much plastic? Not nearly the same amount and the bulk of the packaging is recyclable.

Not sure if the concern was based on recyclability or consumption of microplastics. If the concern is about waste, then they should be using a reusable container instead.

It's embarrassing how stupid you have to be to pay this for some water. Sure if you're in a pinch and there's no other option. But regularly? Turnip brains

it's a testament to how so many people just simply shouldn't exist and how society will probably never change until they don't.

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