Can a company can itself Twitter now?

Snorf@reddthat.com to No Stupid Questions@lemmy.world – 60 points –

Since Twitter isn't Twitter anymore can there be another Twitter?

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One of those cans should be a call

You can edit titles on Lemmy! And short answer is no. Even though Musk isn't using the name Twitter for his social media platform, he still owns the rights to the name and the trademark, and can sue anyone using it.

Can you lose Trademarks if you haven't used or enforced them for a long while? the way copyright can enter public domain unless renewed and enforced?

Yes, but X is still using "Twitter." It takes an extended period of complete abandonment before you can petition to have the trademark canceled.

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who called a can?

How many cans could a can call can if a can call could call cans?

I think it would work as “if a can could call cans cans”

I just went with the one that was more satisfying to say and matched the original tongue twister

Edit: I am idiot

im high af and i read your title 5 times and had no idea wtf i read lmao

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No, because X would still own the Twitter name/brand/copyright.

I don't know. X probably still has rights to the Twitter name. Unless they give that up, no one can can themselves Twitter. In fact, why would you can yourself that in an age where that term is associated with nonsensical arguments? It's a form of bias. You might as well try canning yourself Subwoofer instead.

why would you

Because it's one of the most recognized names in the world, you'd get a boot of millions of views instantly just because

Disclaimer: IANAL, and this is not legal advice.

Trademark infringement is a civil matter. If you called your company Twitter, it would be up to the current holder(s) to issue a C&D, lawsuit, etc. If they do not protect their trademark as such, they can lose it. Which would be a very interesting scenario- Musk is very adamant on pushing his favorite letter. This would require them to state in legal filings that they still want and use the name Twitter. Undoubtedly this would hurt Musk's ego, and it's possible that he would force the matter to be dropped.

Also, trademarked names are not absolute. You can use them in contexts where consumers are unlikely to confuse the two. Apple Computer famously had to distance themselves from Apple Records. There's a Dell aluminum siding company near me. There's a Hershey ice cream brand that's unrelated to the famous chocolate company. While it's harder to make the claim when the word is unique nonsense, you could probably get away with a name like Twitter Landscaping.

The new Twitter company could issue a C&D to the old Twitter because they're not actively using the trademark. I don't see why a new company couldn't call themselves twitter if they're willing to go through the court system to take it away.