Elon Musk wants to launch a Twitter video app for smart TVs to revive falling ad sales

NecoArcKbinAccount@kbin.social to News@kbin.social – 40 points –
Elon Musk wants to launch a Twitter video app for smart TVs to revive falling ad sales
techradar.com

(article is 1 day old so not exactly breaking news) With Twitter's value tanking, the business is pivoting to video

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Sounds to me like he realized that Fox viewers aren’t opening a browser to watch Tuck. Ah well, cry me a river.

Edit: fixed typo

... but... like... think of the flooding. and all that salt... it'll ruin ecosystems...

Damn. Wish we had awards here. You made me irl chuckle.

Sorry, but a pivot to video isn't going to save Twitter. Especially since they shitcanned Vine and let TikTok take all of the market share.

He's trying to prop up people like Tucker Carlson, hell I wouldn't be surprised if he's the sole reason why this is happening.

That really is the most nonsensical thing about this to me: Musk supporting Carlson so much.

Why is Musk going so far out of his way and spending so much money when Carlson himself is a billionaire and the inheritor of the Swanson frozen food fortune? Carlson could easily do things solo - of all people, why is Musk trying to pivot so hard into him?

Maybe it really is ideological and he just drink the FlavorAid?

Just seems so strange.

I think its both. Carlson has a certain kind of cash cow viewerbase that isn't really good with technology so Musk is trying to pivot into that as a base for steady cash flow.

That viewer base is getting poorer (medical debt) and deader (failing to pay medical debt). I wouldn't bet the farm on their continued support.

Billionaires buy media platforms to influence the public, not to make money. The audience Musk can influence is the same audience that watched Tucker. If he is the one paying Tucker, he gets to influence what Tucker says, just like when he was at Fox News.

It makes perfect sense.

Good luck with that. It's just as smart as the rest of his decisions with Twitter.

There’s already one on Apple TV but it hasn’t been updated since 2018

This is actually a good idea. Too late for me though. No going back

I’m late to the Twitter party, but It doesn’t seem so bad to me? I know I’m supposed to hate it, but I don’t know why.

Do you like lots of nazi content? Do you like lots of redpill manosphere content? do you like right wing conspiracy theories? Do you like white supremacists in your feed? If so twitter is just fine for you.

There is a long and sordid history...all you really need to know is Elon is a sad cryptofascist and most people on there are THE WORST

When you're so desperate you're creating a product that you need to do well for your company to stay afloat, not one the market has decided it wants.

I'm sure it'll go great...

How is it going to be different than Vine?

Vine was at least good. Twitter is no longer making waves by being fun, so I doubt it'll draw in the fresh and creative types.

With what devs? This is going to come out as a half finished buggy mess