X changes creator payouts to depend on engagement, not ads

moe90@feddit.nl to Technology@lemmy.world – 105 points –
X changes creator payouts to depend on engagement, not ads | TechCrunch
techcrunch.com
16

Ah, so now people will be incentivized to spam more bombastic and extreme content to more and more fanatic groups, brilliant.

As ads revenue is crashing, they want to be able to rely on something less easy to quantify in order to modulate it. Previously they had to pay x cents per click, now they can just divide the little they earn arbitrarily in order to keep in the green.

Anyone advertising there should go fuck themselves.

Engagement from other premium users* so that Twitter influencers have incentive to sell premium. It does sound like beginning of a pyramid scheme.

Elon's fuckery of 'The platform formely known as Twitter' is the gift that keeps giving.

Here's my suggestion for a new company motto:

"X: It's Twitter but it's Shitter."

Listen, we have "engagement", why not call this type of of content "enragement"?

Funnily enough that's exactly what many full time microbloggers have been asking from Xitter for years. I always thought it was a silly idea and if you want to make money from your tweets print and sell them as a book like any other self-important celebrity or become a ghost writer for other people's Xitty microblogs. If you're that good, people will pay, surely.

People made careers out of tweeting?

I had no idea that was possible.

I'm sure that will go well. Definitely won't increase the amount of prank bullshit going on.

Nobody gives a 💩💩💩!

I do give a shit, and at this point I want to see that platform taken down for good. Because otherwise it's a platform for nefarious shit and abuse. And no one needs that. Especially not the gullible.