So far I’ve switched 4 people to Linux (with approval and interest obviously, plus unlimited tech support lol). 3 are happier with it than Windows and the other liked Linux but had to switch back to Windows due to some audio production software they needed.
It’s also secretly been an experiment to see what distro is the most user friendly. I have one on Linux Mint, one on Debian, and the other on Fedora Silverblue. All three have been great, but I think the winner is Silverblue so far. I don’t love how quick Silverblue versions become EoL, but it’s also the distro with the easiest updater. It’s an Apple level of simplicity; click update, restart at some point, done. No scary package lists or changelogs, just a nice blue button to press.
Also Flatpak + Flathub continues to be a huge contributor in making Linux friendly to normal people, in my opinion.
I've noticed a lot of people are moving to it on there own.