Red Lobster eyes bankruptcy option after $11M in losses from endless shrimp

OldManBOMBIN@lemmy.world to Not The Onion@lemmy.world – 402 points –
Red Lobster eyes bankruptcy option after $11M in losses from endless shrimp
abcnews.go.com

"Last year, Red Lobster reported $11 million in operating losses following its flubbed 'Ultimate Endless Shrimp' deal, which backfired when it reeled in too many customers after the limited-time promo became a permanent menu fixture last June. The restaurant chain later reported $12.5 million in losses in the fourth quarter of 2023."

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First time I heard of this, feels like I missed a huge opportunity

Same here. It was always overshadowed by unlimited soup salad and bread sticks I guess.

I know right? We should sue them for insufficient advertising.

Of eating shitty frozen shrimp? No, no you did not miss an opportunity.

all shrimp purchased in stores that aren't dockside are frozen. all shrimp purchased in restaurants that aren't dockside are frozen. shrimp are iced on the boats when they're caught, which .... wait for it .... freezes them. every single last one.

So shrimp is shitty. Got it. Don't eat it anyway, because it's shit. No opportunity missed here.

That goes for all fish and seafood. Unless you caught it yourself, or personally know who did, it's frozen.

Blind taste tests have shown most people can't tell the difference. Of the few who can, most prefer the frozen. Probably because it's what they're used to. "Fresh Seafood" is a scam

I have personally done a blind taste test just for fun with several different types of fish that my family caught and the two of us that were doing it both couldn't tell for shit what was frozen and what wasn't. Anecdotal for sure but I thought for sure I'd be able to tell easily.

That goes for all fish and seafood.

Agreed. I don't eat any of that shit. I don't like it. Lol

Quantity + salt and butter > quality lol

(Joking, fresh is best obvs.)

How’s the air feel with your nose that high up?

Whut?

Edit: like ...are you arguing that fresh seafood isn't inherently better than literally any other age of seafood because of course it is? I'm legit confused, lol.

You just come off very snobbish in that comment.

Yes, obviously fresh food is best, but not everyone can have that.

Maybe it’s just me

Sorry? I was just joking around about shrimpfest.

Edit: removed irrelevant personal story