Adobe Says Artists Should Embrace AI If They Want to be Successful.

Dot.@feddit.org to Technology@lemmy.world – 122 points –
Adobe Execs Think Artists Should Embrace AI Or They Won't Succeed
80.lv
49

So company with vested interest thinks people should do thing that makes the company money, gotcha

Pretty much.

Every time I've heard "[X] should embrace AI or get left behind" it's being said by someone making or selling AI (or a product they shoehorned AI into).

So we downvote here when we disagree with an article? Wouldn’t you wanna upvote it so others see the bullshit Adobe is spouting?

I had the same confusion a while back... This is just an article... There's no point in downvoting the post sharing the article...

Same dumb people that don't want to put a like on news about war because they don't like the fact people die

I think everybody hates Adobe at this point am I right?

Sure, because screw artists with unique talent and style, let's just have AI crank out the same style crap every day..

I'm rapidly getting tired of this new AI art era, looks like the same shit every day anymore.

Where's the human factor anymore? Where's the talent, where's the skill?

That's not how we should see it. Digital artists spend a lot of time creating and trying different things. On the other hand we have people with different conditions who have ideas without the skills yo execute anything.

This allows everyone to do more and quicker, increasing the earning potential. AI is useful as long as it levels out the playing field. It's the malicious use we need to moderate and like drugs, thats a slippery slope.

When I am amazed by a piece of art, it's because a person was able to conceive of a scene and then use techniques they've learned to bring that scene from their mind into reality. I think, "Wow, how did they decide to blend those colors together in such a way, and why? I wonder how hard it is to get that right? How long might it take me to learn the same technique?"

But when I look at a piece of art made by AI, I think, disappointedly, "Oh, they didn't. Nobody leaned the technique to paint this, there may not be any feeling behind it, or any point at all, other than 'it looks good.'" It's just not impressive.

And I'm pretty sure that most people could learn how to prompt successfully in a matter of days or weeks. Real artists practice their craft for years, learning and perfecting techniques and often developing their own unique style.

“Oh, they didn’t. Nobody leaned the technique to paint this, there may not be any feeling behind it, or any point at all, other than ‘it looks good

"May" being the important word, here.

I suggest that if you cannot tell the difference between "someone who knows art did this piece" and "someone just hit generate" then you have no business critiquing art.

And I’m pretty sure that most people could learn how to prompt successfully in a matter of days or weeks.

...that won't give you art skills. It's practically impossible to develop an artistic eye, much less mind, by hitting generate, the feedback isn't sufficient, you can't train like that. No model prompts the same, btw, frankly speaking prompting is about the worst way to condition a model when you're out to create something specific.

The art is not in the fucking medium. Never was. Never will be. Come at me for this and I'll be referencing urinals on pedestals.

How does it increase earning potential? Best case it would flood the market with shit and result in less income due to either dilution of spending amongst thousands of idiots using “ai” or destroy the need for a market in the first place. If everything is ai why would I pay the “artist” instead of just going to stablediffusion or something similar?

Why would you hire a photographer instead of using your phone?

Because phones are still not able to shoot as well as a professional camera, never mind the skills needed to frame or light the scene correctly.

Why would you hire a photographer instead of renting a camera, then?

...because you know shit about photography (I presume, for the sake of argument). Why would you hire an AI artist over doing it yourself, then?

I’m predicting it now. There will be either an app or a bot that collects all the photos taken at a wedding by guests and generates “professional” photos of the event. So you won’t need to frame the photos anymore. You will only need enough perspectives to predict what a framed photo would look like.

I’m against AI replacing human creativity. This is just a prediction. Not saying I want it to happen.

One can look at art as either being about "the end result" or about the process of human expression. AI can produce the former (of varying quality), but not the latter.

Hot take here: they're not wrong. AI speeds up tons of processes that many traditional artists won't be able to keep up, just like digital painting sped up tons of processes that traditional painting could not keep up.

This doesn't mean that traditional art will die. Physical art will surely find it's niche and it will be sought after by collectors, for example. But in the commercial environment, faster is better and AI will be a factor.

I too embrace Adobe Illustrator once but i'm not successful. Cool program though.

Wait, wrong AI.

It's by far my favorite tool. Want to see what AI can actually do and not the crap they are pushing so far

Adobe can fuck right off. They have become a completely shit company.

Forget artists! I'll just get Adobe AI and create the logo I would have paid an artist to make....if I had ever a need for a logo. What else does Adobe do anyways other than logos 😆.

Goodbye artists, is also saying goodbye Adobe. They gotta thread lightly.

They prolly right. Peeps of da future prolly look back and be like, "damn! Art before 2022 really kinda sucked!"

Let the Luddite’s not use it if they don’t want to, they’re only hurting themselves.

There's no such thing as AI assist for decades and people still success creating masterpiece. It's techbro and tech tycoon that hurts everyone.

There were no movies for millennia, leaving people bereft of Seven Samurai. Imagine what Homer could have done with the tech!

plagiarism != art

No matter how many artists' work is collected, combined, and regurgitated as algorithm puke, it's still not art and never will be.

Anyone spreading this misinformation and trying gatekeep being an artist after the avant-garde movement doesn't have an ounce of education in art history. Generative art, warts and all, is a vital new form of art that's shaking things up, challenging preconceptions, and getting people angry - just like art should.

Oh this is just nonsense. This isn't "gatekeeping being an artist". You want to be an artist? Great! learn some skills and make some art (you know, your own art, which you make yourself). And yes I know "all art is derivative". That is entirely beside the point.

Machine learning is a vacuum connected to a blender. It ingests information which it combines with statistical analyses and then predicts an output based on an algorithm generated from the statistical model. There is nothing "avant-garde" here because all it can do is regurgitate existing material which it has ingested. There's no inspiration, it can't make anything new, and it can only make any product by ripping off someone else's work.

Sure the style isn't new, but you can make it work in new pieces that didn't exist before, you can also merge art styles and combine concepts not blended before. There have been many innovating art kinds from generative ai, like infinitely zooming pieces or beat-synced deformation of faces or working qr code art pieces, mix use of 3d modeling then controlnet to make custom scenes, many things too detailed to be done by a human in a reasonable time.

We're not talking about a "style", we're talking about producing finished work. The image generation models aren't style guides, they output final images which are produced from the ingestion of other images as training data. The source material might be actual art (or not) but it is generally the product of a real person (because ML ingesting its own products is very much a garbage-in garbage-out system) who is typically not compensated for their work. So again, these generative ML models are ripoff systems, and nothing more. And no, typing in a prompt doesn't count as innovation or creativity.

Generative ai is not only prompting, which shows you don't know. Who are you to decide what is creativity and innovation? Are you Mr Art?

Anyway, it is not ingesting images and photobashing them into a final picture, that's not how it works. It has no memory of training data images, instead it learned to generate images by trying and when similar to a training data image going more in that direction. So it has the ability to create in the same style, but the original images it doesn't have them

I see, so your argument is that because the training data is not stored in the model in its original form, it doesn't count as a copy, and therefore it doesn't constitute intellectual property theft. I had never really understood what the justification for this point of view was, so thanks for that, it's a bit clearer now. It's still wrong, but at least it makes some kind of sense.

If the model "has no memory of training data images", then what effect is it that the images have on the model? Why is the training data necessary, what is its function?

the training data is not stored in the model in its original form,

It is not stored in the model, period. Same as you do not store the shape of the letters you're reading right now, not even the words, but their overall meaning. Remembering the meaning of what I write here, you can then produce words and letters again and you might be close but even with this short paragraph you'll find it very hard to make an exact replica. That's because you did not store it in its original form, not even compressed, you re-encoded it using your own understanding of language, of the world, of everything.

I agree with what @barsoap@lemm.ee said here. My argument is the same than what you've already heard: since it doesn't take the original images, but rather learn from them, it acts as a human who also learns from many different images and it would make no sense to copyright all artists that a human is trained on. Also it's true that a human artist also has his own experience that also influence the art while the neural network only has the art, however, the ai artist will provide this personal experience. So imo you shouldn't consider image generations as plagiarism.

Though, I do agree that having people scraping your art to train a model on it is frustrating, even though it was already the case with people training on your art for their personal experience. In the case of a model it's way more similar to the original art pieces. I haven't made my mind on the ehtics of model training, but generating is not plagiarism in my opinion.

Anyway, my original stance was on generative ai to be used as art and not on it being plagiarism or not. Generative ai brings a say to make full pictures with minimal effort and some people generate hundreds of unoriginal similar images. Imo, since it is easy to have a final image, the artistic effort is elsewhere: the composition, originality of the subjects, mixing of new techniques: regional prompt, lora, controlnet, etc., mixing with other tools : photoshop, blender, animation, etc. You definitely can make art with generative ai, and it takes more time that it looks like. (Look up a video on comfyui, sdnext or invokeai to see example of workflows)

Shantanu Narayen’s still not giving you a free license