A small UK software company which trademarked the name Threads over 10 years ago is demanding Meta stop using the name within 30 days

L4sBot@lemmy.worldmod to Technology@lemmy.world – 307 points –
A small UK software company which trademarked the name Threads over 10 years ago is demanding Meta stop using the name within 30 days
businessinsider.in

A small UK software company which trademarked the name Threads over 10 years ago is demanding Meta stop using the name within 30 days::Threads Software Limited and its lawyers wrote to Meta to tell it to stop using the Threads name in the UK.It's owned the British trademark for Threads since

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I hope this does something but I know it won't lol.

Maybe they can take a page out of elons playbook and rename threads to something like "Z"?

If it’s really just the UK, Zuch will keep shoveling money at them until they give in. Worse case scenario: rebrand for UK only:? Boycott UK to apply political pressure?

Not happening. This came up in another thread, too. They aren't competing in the same industry, so they don't really have a basis to claim anything.

Sometimes people get confused and just see "software" in the description of things and just declare it "tech". Therefore, same industry. But yeah, not related.

It seems to me that there might be room for confusion and maybe they are closely enough related to cause a problem.

The British company trademarked Threads in 2012 for its intelligent messaging hub, which can store a company's emails, tweets, and voice over internet protocol phone calls in a cloud database.

"You can store your threads from Threads in Threads... Ummm... I mean, Threads Software Limited provides software that will let you store your threads from Threads..."

That said, I don't know if Threads Software Limited is actively used or abandoned IP. If their IP is in active use, not abandoned, they could have a case. It's likely a cash grab, though. They probably hope Facebook will just settle with them for a few million.

Who's downvoting this dude lol

What does the other Threads do? If it's not social media then FB might be fine.

People who read the article?

The British company trademarked Threads in 2012 for its intelligent messaging hub, which can store a company's emails, tweets, and voice over internet protocol phone calls in a cloud database.

Why would I read the article when I could instead degrade the quality of public discourse because I'm lazy

The other threads is a diabolical site that lures in children, tracks their activity, tailors content to them with the aim of getting them addicted and then targets advertising toward them that is so incredibly honed as to be fail proof. So as Long as Facebook isn't doing anything shitty like that, they should be fine.

do they even use the name? or did they just trademark it 10 years ago and left it abandoned until now? do they even compete in the same field? it's not like fb tried to use the UK Threads publicity and success to market their alternative to Twitter

edit: their website doesn't even exist lol