Twitter traffic is 'tanking' as Meta's Threads hits 100 million users

trashhalo@beehaw.org to Technology@beehaw.org – 222 points – Twitter traffic is 'tanking' as Meta's Threads hits 100 million users
cnbc.com

Meta's new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.

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This is a moment when I'd love to use the "you love to see it" meme comment, but it's more like... "People are fleeing the burning building, and running across the street to an identical building that is infested with rats and cockroaches!"

Maybe an optimistic take: people moving = people realising they can move. Eventually some of them may also realise they can move to a platform that’s not controlled by a shitty corpo.

And can instead move to a platform that is controlled by a rando instance owner with their own set of quirks and foibles. And can choose amongst thousands of such instances, each controlled by a different rando with a different set of quirks and foibles. Out of the frying pan and into the fire indeed.

It's more like realizing that you're surrounded by fire, so you might as well pick a patch with a nice view.

And can choose amongst thousands of such instances

Kinda glossing over that point.

That's a good point. Plus they won't be as embedded in the new place as they won't have 10+ years of history on it. So moving becomes easier generally

"...and running across the street to an identical building that is infested with rats and cockroaches!"

Still better than Nazis.

Meta has contributed to genocide, which is worse than I can (currently) say about musk

It's amazing how people forget these things.

LibsofTiktok is approved there, so I'm not so sure. Not overwhelmingly Nazi, but Nazis are welcome as long as they don't say slurs kind of thing that centrists like.

They may not say the slur, but they encode it.

Exactly, because that's the line for centrists. Bigoted and hateful statements are perfectly acceptable in cynical corporate "neutral" spaces if they're framed "politely." As long as the bad words aren't used, they're permitted. Libsoftiktok wants nothing less than the total elimination of certain populations of people and there's no way in reality that that should be an acceptable topic of political discussion regardless of word choice.

The Nazis set the fire, and now they're fleeing along with everyone else.

And hey, I'd rather have them on Threads than in here with us.

While ranking the misdeeds of billionaires is a tricky business, given the choice I'd say Zuck is slightly better than Musk at the moment. :)

No need to limit yourself to those two awful options when good alternatives exist which aren't run by either of them.

Hard disagree there. Facebook contributed to literal genocide. Elon is just an asshole.

Yeah well. Children are dying every day in cobalt mines because we need minerals for EV batteries

Yes, but unlike Elon's claim, he did not actually invent the electric car. He wasn't even the founder of Tesla. It was going to happen with or without him.

Could I play it safe and fire them both into the sun?

The guy that sold Bannon the user data he wanted under the table?