Threads (Not That Threads) Tells Meta It Had the Name First

vowseh@lemmy.eco.br to Technology@lemmy.world – 322 points –
Threads (Not That Threads) Tells Meta It Had the Name First
gizmodo.com

Meta has 30 days to stop using the name

29

Same name, same industry - digital messaging.

If Meta didn’t have a massive amount of money and lawyers, this would be a VERY easy case to win.

Meta decided they wanted the name, tried to buy it, and then opted to knowingly rip it out of a smaller company’s hands. What a bunch of assholes.

Why was he hell bent on using the name Threads. Every time I hear it makes me think of the Dragon Riders or Pern. Not messaging app. Fuck Meta hope the real Threads company wins.

I agree with the last sentence but Threads seems like a completely appropriate name for the service. Online conversations have been called threads for decades

social media platform called posts when

That just makes it too generic to trademark then. Imagine an automaker called "Cars".

Or a social media platform called "X."

The name just reminds me of the film. So I just assume that like the film the site is nightmare fuel and avoid it.

"Drummer, beat, and piper, blow,
Harper, strike, and soldier, go.
Free the flame and sear the grasses
Till the dawning Red Star passes."

It makes me think of the apocalyptic nuclear war drama. Quite appropriate.

To be fair, apps like that do tend to encourage people to isolate themselves at home, rather than going to meet people outside.

What a bunch of assholes.

Yeah, it's really surprising that an ethical, upstanding company like Meta would pull a dick move like that. It's so out of character.

an ethical, upstanding company like Meta

the hardest I've laughed this week 🥲

It seems like money shouldn't be able to buy a win in court for something so obvious, but here we are.

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didn't it take "Meta" name as well?

Because that’s what you do when you’re a trust find baby with no guard rails and plenty of money.

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This is the best summary I could come up with:


Dr. John Yardley, Threads Ltd’s managing director told Gizmodo in an email that Threads Ltd. waited four months to reach out to Meta to obtain enough legal advice to ensure they could “proceed with action with any reasonable confidence of winning it.”

Threads Ltd., owned by JPY Ltd., widely promoted the company since 2014, two years after it trademarked its name.

The company said in its letter that since its inception, it has licensed nearly 1,000 organizations globally and claims its sales are growing by an average of 200% per year.

“We recognize that this is a classic ‘David and Goliath’ battle with Meta,” Yardley said in the letter.

Meta launched Threads in June and gained 100 million users within the first five days, surpassing its competitor X.

A month later, Meta CEO Mark Zuckerberg said more than half of Threads users stopped using the platform.


The original article contains 393 words, the summary contains 146 words. Saved 63%. I'm a bot and I'm open source!

Not a chance this holds up. But maybe an easy payout for the little guy

I don't even remember them anymore, I haven't heard from them since the endless news of their fast rise. How are they doing?