Reddit refreshes its logo and branding

Reddit@lemmy.world – 101 points – 12 months ago

A suite of new colors known as GuavaPink, LimeGreen, BananaYellow, and JuniperBlue will pop up in designs, bringing more color into the platform and its apps.

Further reading: https://techcrunch.com/2023/11/29/reddit-rebrand-refreshes-its-logo-as-ipo-speculation-swirls

Like chrome plating a turd.

I find it odd that they changed their tagline from "the front page of the Internet" to "the heart of the Internet." Reddit is certainly a massive hub for discussion, but "compassionate" is not the first association I have with Reddit conversations. Smug condescension, certainly. Frothing mob mentality, often. But compassion? Rare, at best.

I suppose that Reddit may be trying to simply manifest their hopes for the platform into a reality, but I don't think it's that easy. The Reddit welcome banner reads, "Come for the cats, stay for the empathy," but most people probably know Reddit for the Boston Bombing debacle, r/theDonald trolls, and other nasty news items. It's hard to believe the cushy corporate messaging when Reddit has so consistently allowed horrible shit on their site until the media fervor gets so intense that they can't ignore it anymore

It used to be the heart of the internet, but they're about 13 years too late for that now.

They should consider rebranding to "another one of the Internet's many assholes"

When "X" just isn't gross enough.

As much as I like to shit on Reddit, Twitter is, in my opinion, still way worse. Way, way worse! I follow exclusively left leaning accounts and a couple of game developers on Twitter, yet my 'for you' tab has increasingly more right wing bullshit thrown my way. And I actively block stupid Nazi shit. Still, the Twitter algorithm thinks I might be interested in some local assholes who say openly racist and bigoted stuff.

Eloon Moosk still owns Twitter(not CEO anymore), so he still has some say.

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most people probably know Reddit for the Boston Bombing debacle, r/theDonald trolls, and other nasty news items.

I was just starting to promote reddit to my friends when violentacrez happened ....

I think they meant "heart" more as in "core" than anything related to compassion.

@samus12345 @birthday_attack But it opens Reddit to now being mocked as "The Shart of the Internet".

A win in my book.

TL;DR yeah I think you're right. The original announcement from the Reddit admin comment didn't give any details, so I filled in the gaps myself and assumed "heart" would imply compassion, especially since I've seen that "stay for the empathy" tagline for so long. After all, why would the change from "front page" be necessary if "heart" of the internet gives a the same sentiment that it's the core or cutting edge?

The contracted marketing team's writeup has some limited insight into the reasoning:

...Reddit’s updated brand materials would all point back to four traits: inherently eclectic, positively different, delightfully absurd, and genuinely candid. These traits, along with the uniquely empowering foundation of Reddit as the best place to discover and participate through real conversation, led the team to a new, strategic description of Reddit as “the heart of the internet.”

I'm not experienced enough in marketing jargon to understand if this is saying that "heart" only implies that there are lots of communities available on the platform, or if "genuine" and "real conversations" should be factored in to imply that these conversations and communities should be heartfelt.

But all in all, it seems like the focus is on "you can discuss with lots of communities." And since "front page" doesn't imply discussion as much as it implies reading a newspaper, the change was needed.

Don't you know that Marketing is just fancy lying? They have to be as unethical as all the other big companies to succeed. You can't expect a company to succeed by being ethical. When has that ever worked?

"Heart of the internet"

Looking at the controversies Reddit had over the years, especially the latest one regarding third party applications (which is what made so many of us migrate to Lemmy in the first place), I'm getting the vibe that this slogan is nothing more but sarcasm.

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That's not going to help them out of the mess they've gotten themselves into.

They err seem to be doing fine?

They're downward spiral is by this point inevitable. It takes time for a site to fully die and even the the URL usually still resolves, kinda like now MySpace and digg are still around in some form but totally irrelevant

They are turning more and more into Digg.

what about long term

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They can change the logo all they want, it's still nazi digg.

Interesting that they went with the possessed teletubby look.

Ha ha ha, yes, the lack of bright colours is why everyone has left!

We already gave you a pretty orange, what else could you possibly want? Content moderation? Bah!

Kinda lile the Blurple switch with Discord. Why did they change it to the flashbang type of blurple :|

Bringing flowers to a grave once a year is not gonna distract regulars from the fact that you do zero to upkeep it during the other 364 days of the year.