Musk rushes out new Twitter logo—it’s just an X that someone tweeted at him

BrikoX@lemmy.zip to Technology@lemmy.ml – 173 points –
Musk rushes out new Twitter logo—it’s just an X that someone tweeted at him
arstechnica.com
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Legal counsel has to be blowing their brains out as well. How in the world can you defend your trademark when it's a letter? Good luck playing wack a mole with all the copycats.

Not only copycats, but there's an Indian musician who has apparently been using almost 100% the same logo for the past two years.

https://twitter.com/kxlider

Lmao, I can't see what's in your link because I don't have a twitter 𝕏 account.

Lol! What a clueless and brain dead move that was by Muskypoo to lock the site behind a login. I used to begrudgingly give that site viewership when people linked to it, despite hating it, but now I'll avoid clicking every link that points there. Plus all government agencies and corporate businesses that have been using Twitter for official announcements will need to move off the platform. The government can't force people to sign up for a private website just to get emergency notices. Give me a break!

Especially since it's a letter from a specific font. I seriously doubt he secured the license to that font from its creator and from everyone who has purchased rights to it before he came along.

A design patent & matching trademark should do. Can't protect the word mark, but as far as I understood, the name Twitter remains unchanged.

What importance does an X have for Twitter? What does that represent? The censorship he employs after swearing to adhere to freedom of speech?

He is a manchild who is still in the phase of thinking X is the coolest letter of the alphabet. Give it a few weeks and he'll be obsessed with Q or Z instead.

Musk may be erratic in other things, but his preference for the letter X is a constant, just ask x.com (1999), SpaceX (2002), the Tesla Model X (2012) or X Æ A-12 (2020).

Maybe it's Musk's subconscious attraction to the "edgy" swastika. The Nazis had that at 45 degrees so it becomes a decorated X.

"Someone tweeted at him" Narrative built for liability reasons.

It's a crucifix to taunt the masses due to how powerless we are against the elites and their pawns.

For more contexts: St. Andrew's Cross or the Saltire Cross.

Isn't X is son's name too?

Yep, X Æ A-Xii, X for short.

This is what comes when people equate having money with creativity and intelligence.

His name is unfortunately "Fuck you I'm not even attempting to pronounce that shit". Thankfully he won't go to a public school, poor kid would get bullied so much. Or she? lol

Xorg with out one element not sure that will work legally

Thing is, the us legal system is anything but fair. Musk would outspend them tenfold and as such win by cash KO. Shit sucks man.

I'm tired of living in this shitshow

Didn't Facebook steamroll over the people that owned Meta when they picked it up? Maybe they paid them off eventually, not sure.

I honestly did not follow this to the end. But yeah, they basically took the trademark and gave them the proverbial cash laden finger.

Narrative built for liability reasons.

It's a crucifix to taunt the masses due to how powerless we are against the elites and their pawns.

For more contexts: St. Andrew's Cross or the Saltire Cross.

I think its allowed so long as you declare that its a saltire cross. Otherwise you might get banned.

Only clearer by the day that this was all an exercise to intentionally kill Twitter to the benefit of billionaires, fascists and other extremists.

Twitter existed as a relatively free and open public space to communicate, organize and assemble to take actions for and against things at scale before musk (e.g. The Arab Spring, a terrifying moment for the Saudis especially - the second largest shareholder behind musk).

When people collectively laughed at elon and his cringe, inbred, emerald boy antics or his humiliating divorce and other routine failures, Twitter was the bullhorn.

Now elon and his desperate far right Toadies will work to try to rewrite reality so they can eventually have this conversation:

"Twitter? What's a Twitter? Wait, are you talking about blork? A bird? No, blork's logo is a dinosaur with chainsaw arms... and everyone wants to be his best friend... and it's against the law to divorce him... and he's cool... and..."

What an everlasting tool history will remember you as, elon. If they remember you at all, it will be to laugh at you - you'll never outrun that.

I’ve read that Microsoft owns the X mark - at least when it comes to gaming and associated activities like chat - sending messages digitally across the internet…