"Dark Brandon" is driving Biden's campaign merch sales

GiddyGap@lemmy.world to politics @lemmy.world – 202 points –
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Won’t it be great when the history books recount how America held off fascism because it memed it away.

Memes in a way also brought back fascism. Remember when T_D (and some parts of 4chan) started out with Trump for president as a joke?

I remember back in 2015-16 when his prospects were such a joke. I thought to myself I hope he wins the primary bc it will completely destroy Republican chances.

Well that didn't turn out as we expected.

Considering that the right-wing memed Trump into office, I think it is only fitting that memes are what destroy them

Yeah I immediately thought of being in school reading about Washington crossing the Delaware and how future generations will read about dark Brandon memes.

on the other hand, people probably felt the same about news, leaked correspondence, "yellow journalism" (fake news), crowd baiting speeches, pamphlets, flyers, and marches throughout pre-digital media.

The DNC should release Dark Brandon NFTs to raise money. Like Trump did.

Counterpoint, if it works that means fascism lost to memes

It makes sense. Memes are propaganda.

And while fascism does use humor to lure people in, it also cannot deal with being the but of a joke

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That's not a counterpoint, that's just repeating what they said.

The original phrasing to me made it sound like the survivors should be embarrassed to have used memes to defeat fascism. When the fascist are the ones that should be embarrassed

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Dark Brandon is an effective marketing campaign that pisses MAGA off and is just stupid fun for progressives to promote. It's sort of accurate, Biden off camera is very assertive and at times mean. I would be too if I was President and trying to get things done.

I feel like old men are just kinda like that, at some point you stop caring if people think you’re rude

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I try to not wear advertising of any type. It's a personal thing.

I still love the idea of people pushing back on the Trump merch with something that tweaks the MAGA hats back.

We saw a trump style flag the other day. But it said Taylor Swift.

That's the only kind of merch I'm going to buy.

now my president has to be trending? remember when they spell potato with an e and that was a big deal?

having that on a shirt might sell pretty well though - might be an untapped market.

It is kind of perfect for their goal to make him seem younger and more energetic, and it makes him the impetus of his own actions instead of being "controlled by the far left" as opponents claim.