Apple Intelligence won't launch in EU in 2024 due to antitrust regulation, company says

return2ozma@lemmy.world to Technology@lemmy.world – 367 points –
Apple Intelligence won't launch in EU in 2024 due to antitrust regulation, company says
cnbc.com
46

Can't imagine how this could be perceived as anything but retaliation for the EU daring to attempt to regulate Apple

Yeah exactly. Remember when they wanted to kill PWAs in Europe blaming the DMA? They had to revert course eventually due to backlash.

It's very easy for them to twist the history. Losing PWA would have really sucked. I use those quite extensively, even if they aren't perfect

Me too! I even develop some PWAs. It’s great for specialized stuff that doesn’t need to be on the AppStore.

Oh, I missed them having to backpedal on that! That's good news.

That was my first thought.

Nah, it makes sense. Apple really likes their proprietary walled garden, so the interoperability requirements trouble them deeply.

No.

Interoperability is only required, if you have a significant market share. Apple does not have this in the EU. iMessage specifically doesn't fall under this regulation, since hardly anyone uses it.

And since Apple plans to publish an SDK for their intelligence anyway, you can't really regulate them for being too closed.

So either that's a purely political retaliation, or their "super privacy friendly" services aren't as privacy friendly as they claim.

Apple does have a significant market share of 25-30% in Europe. Just because they avoided having to open iMessage (for now) because everyone in Europe uses WhatsApp, doesn't mean other Apple services are safe from regulation.

But I'm with you - it's more likely about (not so) privacy.

or their "super privacy friendly" services aren't as privacy friendly as they claim.

I would bet real currency it's this one.

Funny how companies believe they are punishing you by withholding AI crap nobody wants.

Data privacy AND not having to deal with more bullshit AI? Oh my, how will we ever cope with this... /s

wasn’t the main point of apples ai that it runs on device? asking explicitly every time it might need to send data anywhere else seems fine

Apple's may start being salty and blame everything on anti-trust from now on.

Why were your beans cold this morning? EU's DMA.

Why did you get delayed to your event? EU's DMA.

Why did it rain on the one day you were planning to take a trip? EU's DMA, of course.

sounds like EU really dodged that bullet. Good on them.

Y'all just becoming luddites afraid of big scary tech. Oh no, the big bad siri 2 is going to hurt me!!!

Why are you using Lemmy then? Go back to reddit if you aren't scared of them

Don't interact with these people. He's clearly a moron, purposefully using provocative slurs

That’s what they said about bitcoin, and there’s still nothing useful at any kind of scale outside of scams.

Who cares.

If Apple don't want to compete fair in the market, then others will.

And no iPhone user will miss an AI feature. Most of them don't even understand how to use 80% of the phones features anyway.

then others will

Unfortunately, I don't think the others want to compete fair either. It's a big race to shove garbage to consumers.

Well, if it's illegal to do otherwise, some must do it, because the money involved are big.

I cant wait for all the small smartphone manufacturers and os developers to come up with their solutions.

Apple is stepping on its own tail. The correct way to implement such features is to provide API to integrate any AI with their device, not only ChatGPT. And as an example, they should provide their own completely optional app for this, which could be downloaded from the App Store. This app should not be part of iOS at all. So EU regulators cannot do anything with it or it will be harder for them to figure out ways to restrict it. And users will worry less about privacy.

It probably doesn't need to be an optional app if they're giving you the ability to use any model you want at the OS level integration.

When you're using the device for the first time show a screen and let them choose AI / provide their own local model.

I wonder how listing things alphabetical would go given apple would keep them near the top.

Im in the eu and Im fucking devastated.

Why. This is good

I think they are being sarcastic without putting /s

This. I never realize how autistic people on the internet are

I think specifically with sarcasm it's an American issue. It's natural to us EU people, we can usually just detect it by instinct.

I've dealt with US people who just fail to detect it both on the phone and face to face. So no chance with text...