TikTok’s content on some political subjects aligns with the Chinese government, study says

Lee Duna@lemmy.nz to News@lemmy.world – 195 points –
TikTok’s content on some political subjects aligns with the Chinese government, study says
nbcnews.com
45

I’m no fan of CCP policy or propaganda but the headline could also be “Non-peer reviewed institute publishes study making dubious claims by comparing one social media platform to another that likely has its own biases that are just as strong”

"tiktok aligns with china sometimes, more at 5"

I am shocked. Surely the CCP would never do such a thing. Use companies are a proxy for their national interests and play dumb all the while. Why, I think we should buy more telecommunications equipment from them. They're trustworthy, unlike the Westoid 'NBC' news funded by the CIA.

/s

They have different algorithms serving content within and outside the country. Outside the country, all the garbage, the thirst traps and sexualised shit and attention-span-fucking shit gets shown to children, while within the country all the content is about developing a strong work ethic and recognising some childs achievements and stuff like that.

It's a literal psyop and people just swallow it shaft and balls. Incomprehensible.

Yep, my buddy’s wife just had her Kia stolen, joy ridden, and ruined by kids who learned how to do it on TikTok

"Some content on platform X says Y" isn't exactly something to write home about.

A new report from the Network Contagion Research Institute says that TikTok likely promotes and demotes certain topics based on the perceived preferences of the Chinese government. 

It's not about what it hosts, it's what it pushes and promotes. And this was research on politically sensitive subjects.

"The perceived preferences" as opposed to "the preferences" I think is an important choice of words for the article.

Well I think the question they are asking is why some content is promoted or demoted, not a question of whetherit is happening according to the article.

I think it's less about asking a question than it is pushing a narrative. Now, I'm not claiming that it's a false narrative, but we should at least be able to admit when something is probably propaganda.

With the way this is worded I'm just thinking "yeah and some content probably aligns with the Norwegian government".

The article itself does a good job at explaining the issue. You should try to read it.

The above reply could still be true. If you run this sort of hashtag analysis on other countries you could probably find a bunch that the platform is "favoring" .

Hell you could uno reverse this whole argument and say meta is boosting western aligned content. Claiming Instagram is some sort of unbiased real base for social media is a bad premise.

Yes, but the things that are specifically being favored or silenced, as the article shows, are things that the CCP wants to be favored or silenced.

"If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck."

Or in this case, if it looks like it's owned by CCP, takes orders from the CCP, and promotes the views of the CCP, it's probably a CCP intelligence operation.

( sigh )

Everybody, shut the fuck up.

I read the NCRI-Rutgers report in question. You can, too.

The report's conclusion states...

Given the research above, we assess a strong possibility that content on TikTok is either amplified or suppressed based on its alignment with the interests of the Chinese Government.

...but the data they present doesn't prove that statement at all.

The report authors describe their data collection methodology at the top of Page 5 of the report. They state that they're using each platform's advertising management system to count the total number of posts/entries that feature a given hash tag, and comparing the counts on one platform to the counts on the other.

Think about that for a second. Those numbers are just aggregates of tagged user posts. To assert that ByteDance is "amplifying" or "suppressing" a given topic, the data would need to show evidence of raw posts in a given category being edited or deleted en mass, or that perhaps the content feeds and searches that each platform provides to its users are being modified to hide or promote posts aligned with specific subjects. The data doesn't address any of that.

What the data DOES show is how many posts on each platform align with given topics that advertisers have access to. Taken at face value, this data can tell us a lot of interesting things about the users of these particular platforms. For example, TikTok seems to be a lot more into Shakira than Harry Styles. That's interesting, I guess. Also, Instagram users are making more posts about Uyghurs than TikTok users. That's also interesting, but that's not necessarily evidence that ByteDance is suppressing content. What seems more likely is that people who give enough of a shit about Uyghurs to write posts about it aren't using TikTok.

So ok, fine, let's get into some deep-data-fuckery hypotheticals:

Could TikTok posts pertaining to topics that the Chinese government has expressed opinions about be being edited or deleted? Maybe. That should be easy enough to collect data on and test.

Could the aggregation of TikTok posts for the advertising/marketing systems be deliberately fudging the numbers by under-counting posts for some topics and/or over-counting for others? Maybe. The data doesn't prove it. But... why? The function of those advertising systems is to allow marketers to buy ads and figure out costs. Lying about those numbers would mean ByteDance was scamming advertisers. Admittedly, that would be quite a scandal if it were happening, but that's nowhere near the same thing as the report's conclusion.

The report's conclusion is a full-throated statement that ByteDance is tipping the scales in terms of what content is being served to TikTok's users. This might actually be happening, and it's absolutely worth investigating, but the evidence in this report does not back up that claim.

Finally, a pro-tip: if you're skimming a research report and spot the authors misusing the phrase "begging the question", it's time to crank up your bullshit detector to maximum.

I think it's a fair conclusion, and the conclusion is caveated saying more research is needed.

Conclusion: Substantial Differences in Hashtag Ratios Raise Concerns about TikTok’s Impartiality. Given the research above, we assess a strong possibility that content on TikTok is either amplified or suppressed based on its alignment with the interests of the Chinese Government. Future research should aim towards a more comprehensive analysis to determine the potential influence of TikTok on popular public narratives. This research should determine if and how TikTok might be utilized for furthering national/regional or international objectives of the Chinese Government. Should such research determine that TikTok users exhibit attitudes and assessments of world events aligned with the information distortions that we have discovered, democracies will need to consider appropriate counter-measures to better protect information integrity and mitigate potential real-world impacts.

Chinese app has views aligning with Chinese goverment? Imagine my shock

Wow really?? Chinese social media app has Chinese political views? 🤯

China app shows global audience Chinese viewpoints! Bad!

American app shows global audience American viewpoints! Good!

...

Perhaps it is ok if humans don't have one Borg Collective type hive mind and more than one opinion can coexist simultaneously.

What do you think is a positive viewpoint expressed by the Chinese government that should be spread around to avoid a Borg Collective hive mind?

The importance of STEM instead of sports and instafanous ambitions? The ability to spread soft power diplomacy through infrastructure building and not just bombing brown people into oblivion. How about something safe like food can have more spices than just black pepper.

If you see EVERYTHING that China does as bad, you have fallen for the propaganda by the US. Nobody is perfect but nobody is pure evil either.

The ability to spread soft power diplomacy through infrastructure building and not just bombing brown people into oblivion

The US is vastly better at this, and has been doing this for considerably longer, than China.

One easy example : https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Fcontributions-to-world-food-program-in-2022-by-country-v0-84ffrmt8e8za1.png%3Fs%3D127bffdefa8e2ef6727fd7116a5c1af6eb0eaacb

How about something safe like food can have more spices than just black pepper.

That's laughable given the two countries being discussed

The algorithm is different in China than it is in the US, this isn't news. However we are waiting to hear what beneficial Chinese viewpoints we are lacking. Care to share?

I have Douyin as well and the content is completely different. Same person behind the little screen. It is a lot more news, or rather opinion pieces. Sort of like clipped interviews that you'd see with pundits on MSNBC or Fox.

It's also a lot more critical thinking and science and maths. For example it's almost like the TV show How It's Made where they tour a factory and show step by step. But it's a fast narration showing all the steps. Math tricks on how to do basic and next level up math skills in a very different way than the west is taught.

Exercise videos but not thirst traps. Translation and learn new language videos. Lots of that.

There is some stupid fluff that is pure entertainment. The Asians love scripted funny scenes. There is some dancing and trending songs. But the ratio is completely flipped vs. Tiktok.

Math tricks on how to do basic and next level up math skills in a very different way than the west is taught.

As a math undergrad student I can tell you that if it doesn't involve sitting down and thinking about it with pen and paper for a few hours it's at best math related entertainment. No useful skills will be remembered.

As a professional that has completed multiple years of calculus, discrete math, etc, that isn't true. If you're doing real math, you're sitting down and doing it.

Most of daily adult math is 1st grader level addition, subtraction, multiplication, and division. The tricks are for basics for children that you use as an adult.

If you use TikTok properly you don't see any of this shit at all, or even any politics at all, just saying.

To anyone who would downvotes: my TikTok FYP is infinitely better than yours. Sorry, but I'm not sorry. Here's random shit from my FYP right now

Exhibit a: https://www.tiktok.com/t/ZT893xF2D/

Exhibit b: https://www.tiktok.com/t/ZT893U9op/

Exhibit c: https://www.tiktok.com/t/ZT8932KJo/

I could do this all day lol. These were just 3 back to back things.

Just love on fun shit and don't comment on the random political nonsense. It's all stupid takes anyway

I could do this all day

That's how you know they've got you hooked. Enjoy your faux dopamine.

That's not what that sentence means.

I could find examples all day.

That's what the sentence you typed means.

I read something about tiktok affecting attention spans, maybe that article was onto something.