Burger King Giving Discounts If Facial Recognition Thinks You're Hungover

celmit@lemmy.ca to Technology@lemmy.world – 302 points –
Burger King Giving Discounts If Facial Recognition Thinks You're Hungover
gizmodo.com
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So, who is providing the software? Because that's who is paying to get a unique data set of face images. Specifically Brazilian faces of people who either self-indentify as hung over or want to try to game the system for a discount. I'll let you guess which population is going to be bigger.

Taking advantage of inebriated people to hand over their biometrics, not even for a free burger, but a discounted burger.

Formerly inebriated people.

A free burger would make for a very expensive data set methinks.

Oh no, they'd get slightly less obscenely wealthy on the exploitation of ill-gotten biometrics *shockedpikachuface*

Feels like their training AI with live data until it gets good at detecting drunk people. Law enforcement and private security will love it. Precrime detectors in Training.

But they're not using drunk people, they're using hung over people. Not sure why, it's an interesting question.

Capitalist dystopia in its essence. Fetish for AI and normalization of mass surveillance, after all, AI's need to be fed, right?

If you're in line at Burger King, your life's already in kind of a dystopian place as it is. Clearly, several things have gone wrong for you to end up here.

No other fast food chain here (we don’t have that many options) has as many vegetarian options, so if I crave a cheap mediocre burger it will probably be Burger King.

I prefer Burger King over most restaurants.

I'm probably going to order a burger anyways so I don't see the need to pay extra for a fancy one that I need a knife and fork to eat when I can get just as tasty burger from BK.

Burger King where you live must be a hell of a lot better than the ones near me.

With them being a franchising you sorta expect that

They mail 5$ coupons for 2 wopper meals. It's hard to pass up.

Or I just have cheap taste buds. While to other people food is a pleasure to me it's fuel.

I think you care food-pleasure just as much as most people. Otherwise why not eat something healthier, faster or cheaper. I like to think that i didn't use to care much about taste before so for lunch i used to eat 1k kkcal in the form of a unflavoured, unsweetened meal replacement shake, took <5 min to prepare+eat+clean.

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So they are actively encouraging alcoholism?

If you take a real close look at alcohol culture you might notice hock shockingly widesperead, ancient and insane it all is

When I was my kids age, it's what was fun. Now, it's been mostly replaced by gaming with friends.

That's a tiny microcosm of alcohol culture. Would you like to comment on the right way to drink scotch, or what characteristics make a bottle of fermented grape juice worth $10,000? Maybe have some blood of your savior?

It's not real scotch unless it has a square foot of peat served next to it.

I always look hungover. It’s great as I’ve had 6 burgers for free.

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How do you know which language they are writing in?

Based on syntax, use of indents for code blocking, and the comment hash, I'd say it's meant to be python but has a bug. But it could always just be pseudo code with a mistake. But it doesn't look like any single = conditional language I know.

Do the legal drug to let A.I descide if you had enough of it to get the shittiest meal possible for cheaper.

Tastes real good when you're hung over though

Now everyone's gonna be going around looking like shit for some extra pocket money.

Some of us always look like shit.

And now I get to accuse you of doing it on purpose!

Really though, being ugly is such a real disadvantage. You may as well have some financial burden lifted for it.

They meant to say fecal recognition. They're struggling to determine the difference between a Whopper and a whopping dookie. No luck so far, and I doubt an app is going to help.

Every day I thank the universe I learned how to cook for myself

Two things have saved me money in this life - being able to cook, and being able to fix things.

AI that reads your face and starts cooking what you're hungry for is in the right direction.. that's more of the cities in the clouds, Jetsons world than the Phillip K. Dick kinda place that we're cultivating..

This is the best summary I could come up with:


The Brazilian wing of Burger King announced a surveillance technology marketing stunt this week called the “Hangover Whopper,” celebrating the booze-filled days between Christmas and New Year’s with facial recognition.

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code.

The Burger King software thought for a second, and then recommended the Double Whopper Jr. That’s only a one on the hangover scale — tell that to my headache — but I did earn a little discount for my privacy sacrifice: a coupon code for R$3.00, or about $0.62 in American dollars.

For the last decade, advocates raised alarms over the creeping spread of facial recognition, a technology that promises to destroy the few remaining shreds of privacy we have left.

Just last week, the FTC banned Rite Aid from using facial recognition for five years after an investigation found the drugstore used a lazy implementation of the technology to falsely accuse thousands of people of shoplifting, including one incident involving an 11-year-old girl.

It’s also functionally useless for other things like measuring your emotions, detecting political affiliations, or finding you a date, despite the dozens of companies promising digital phrenology.


The original article contains 591 words, the summary contains 213 words. Saved 64%. I'm a bot and I'm open source!

Joke's on them. I stop going in to not have my face scanned and then just starve.