Unpacking Google’s new “dangerous” Web-Environment-Integrity specification

Techie@lemmy.world to Technology@lemmy.world – 760 points –
Unpacking Google’s new “dangerous” Web-Environment-Integrity specification
vivaldi.com
101

Yeah it's truly awful.

The worst part is how disingenuous it is. It clearly exists because Google:

  1. Wants to circumvent ad-blockers since ads are its primary business model, and
  2. Link butts in chairs more closely to web browsers so they can sell better advertisement targeting.

If they just said they were doing it because they're an advertising company and they need better ads targeted to people, at least they would have the benefit of honesty. And in that case you might actually get some big sites on-board; like if a site can explicitly say "I need to recoup hosting fees and the only way for me to do that is targeted advertising and that makes this easier/better" there's actually a value proposition there.

But don't pretend this is for the benefit of consumers or the Internet overall, and definitely don't cloak your meaning behind vague platitudes about identity authenticity.

Wouldn’t it be sick if once your company got up to a net worth of ONE TRILLION DOLLARS you’d just stop trying to shoehorn in new ways to make profit?

It's comically perverted and epicly sad that leaders with power in society don't stop this kind of thing.

I've been questioning whether the current implementation of democracy can work in a modern world, where corporate entities can grow beyond the size of government.

As long as the people is represented by a smaller subset of the people, corporations wont need to please the people. Only the representatives. The same way that in the US, the electoral college means your vote technically doesn't have direct power, there's a disconnect between people voting for not getting screwed, and that sentiment actually becoming law.

Wasn’t there a proposal to let companies vote in Delaware not too long ago? Democracy would truly only apply for the rich at that point

There’s localities in Delaware now where corporations can vote. The idea is supposed to be that non-resident property owners (usually LLCs for people’s vacation homes) should have a say in laws that govern the town but they sure as fuck aren’t letting seasonal workers vote.

Yu kind of can't. Usa has legal bribes and no country has the power and spine to break up monopolies

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I'm always disappointed that this kind of stuff gets no interest from the mainstream media. Nearly everyone in developed countries interacts with the internet and thus they should all care

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Guys, if you don’t like these proposals from Google, you need to switch to Firefox now! It’s the only way to defend freedom on the web!

Over 85% of Mozilla's income comes from their Google search deal. Google is keeping Mozilla alive to prevent antitrust issues. If Mozilla rocks the boat too much, Google will fund a more obedient alternative.

So your answer to "Google is evil use another browser" is... if we all swap to Firefox google will kill it?

Google is keeping Firefox alive because 5% of all web users using Google search by default is pretty useful for them.

If you want to avoid that, simply use firefox and set your search to DuckDuckGo/Bing. If Google drops them, Microsoft have already shown a want to step up into that position.

All good advice, but nevoic makes a good point. Google is too big to be meaningfully threatened by Mozilla, if firefox pulls a critical mass away from google, they will absolutely move to kill it.

Google needs to be broken up, and the US govt isn't going to just volunteer to do that on their own given how valuable google's data is to the intelligence agencies.

Google is already moving to kill Mozilla. Its just a matter of it we let it go quietly into the night.

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About 5 years too late but appriciated still.

People just don't listen or care. They click on chrome because it's recommended by their daddy Google.

Why are you pushing Firefox when Vivaldi did the work of writing this article and Vivaldi has consistently been pro-user, pro privacy, and anti-google even while using Chromium as their backbone. Viva Vivaldi.

Using any chromium fork is supporting chromium as the default browser, and choosing gecko-based browsers means you throw your hat in the ring to show websites that not just chromium browsers visit them. Using a chromium fork also means you accept that google will dictate standards less harmful than web integrity. While it's not the end of the world, the last time this happened IE9 happened. Using Firefox means google can't simply decide to implement any spec they want and that spec becomes true because all user agents have it (exactly what is at risk of happening here. Vivaldi may make nice blog posts but if this ends up happening they'll be happy to implement it else risk losing their entire user base)

The would have been an argument to be made about performance but nowadays blink and gecko are pretty much at the same performance level.

Using a chromium fork also means you accept that google will dictate standards less harmful than web integrity.

Are these condescending statements how you intend to get people to switch to Firefox?

Death to chromium forked browsers. Vivaldi is chromium.

Because it's better to support a diversity of web render engines instead to avoid a situation like back in the days with IE.

I have used Vivaldi and even led my kid to use it, but I still always go back to Firefox and/or LibreWolf for peace of mind and extensions like uBlock Origin and Anesidora.

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I really think the world needs a few more Elon Musks around. I mean, wouldn't it be great to have a Musk at Google to destroy it from the inside just like he's doing to Twitter?

Cory Doctorow talked a bit about this, among other enshittification problems, on his Pluralustic post today.

Thanks, enjoyed reading that

Man that article points out some scary trends. It's just crazy the way they're using digital technology to economically enslave us with subscriptions for product function and maintenance. Then the way they use that technology to monitor us. I saw the end coming with the John Deere business some decades ago. My feeling was I sure hope that practice never comes to normal consumer products, but here it is. It's feudal for sure and a blatant violation of consumer rights. You don't own products anymore and you still get to pay for them like you do.

This is a fantastic overview of the issue with this proposal, in the broader context of enshittification.

I do not trust Google at this stage. I pine for the day when Google seemed like a good company. Gmail was awesome when it came out, for example, and Google search worked well. Now I feel they are harvesting all my data to jam ads down my throat. Google search now sucks ass and just returns websites that have a bunch of AI nonsense or aggregated content that is effectively worthless.

I am migrating away from Google.

Does anyone know a good way to migrate to a good gmail alternative?

Proton Mail is a good alternative. A good thing to watch for a either a lack of or a very limited free account. This means they're not making money off harvesting your data. If it's free, you're the product.

I get your point and also have a Proton subscription, but is the Proton Mail free tier really that limited? 1GB of inbox space seems plenty to me for most "casual" users, especially if you regularily clean up mails you don't need anymore. The paid tiers are definitely interesting if you do more than that though.

The free tier is plenty but I pay for it because I use my own domain.

Get yourself your own domain and set up proton mail. It costs a little bit, but you can create email addresses for everything you want.

Zoho is still a corprate mail service, ive ised it and they are "okay" in terms of integrity

Now I feel they are harvesting all my data to jam ads down my throat.

I'm curious: how did you expect them to pay for the overhead of providing this service? I'm sure you didn't think that they would just eat the cost of providing it forever, right?

Not that I disagree, but this is a shit take IMHO. It's always been the case that ads paid for "free" services, but the scale and invasiveness of the ads and data collection has clearly accelerated beyond a reasonable level. They waited until they captured a large enough user base and crowded out enough of their competition before gouging their users for ad revenue. They have the size and reach of a small(or medium-sized, even) nation, the data they are able to collect is a wet dream for any three letter agency.

Just because ads are what make the business model feasible doesn't mean they get a free pass to abuse their market position carte blanche. They should be cut down to size, and not just by user migration.

but the scale and invasiveness of the ads and data collection has clearly accelerated beyond a reasonable level

Reasonable to whom? You? Google? The legal system? Some dude living in a bunker in South Dakota? Which person or entity should google consult with before making a decision on what level is "reasonable"?

Making the decision to fund a vast majority of the internet with ads was a pretty big mistake in hindsight, though I couldn't say which way would have been better.

We don't disagree on the basics; I just don't blame a company for acting in the company's best financial interests. That's kind of the way they work-- arguably the CEO of a public company is bound by law to do so. I blame the representatives in the (US) government for failing to protect my interests and privacy. I frequently see news articles about consumer protections in Europe and feel jealous that we don't have the same level here.

I blame the representatives in the (US) government for failing to protect my interests and privacy.

I think that thinking is part of the problem. Why don't people take responsibility for their lives and stop using abusive services? Almost everyone knows Google spies and abuses people's info, but they are too lazy to change or don't care cuz they like free shit. So I say let them stay and get abused. Those who care move on - like we did here from another abuser in Reddit.

Like you did here? In what way?

well like I said, I found Reddit abusive in their spying, censorship and money grabs, so I dropped them and came here. The people who care will drop Google, the rest will remain as victims. Can't save someone who doesn't want to be saved. I think many haven't realized that is us the users who give these big corps all their power.

How do you know your instance doesn't spy, censor, or.. well, I guess you're correct on the money grabs part, haha.

I assume everyone is spying but i use a vpn so I don't care. Censorship here is difficult for a server as people can very easily change to another one, and money grabs are pretty hard here 😉 Nothing is perfect, but I like this place a lot more than reddit. I don't use anything Google and am enjoying that also.

If they were concerned, they could spin up their own instance or join one that's run by someone they trust.

The same could not be said for reddit.

Why are you even here?

I blame the representatives in the (US) government for failing to protect my interests and privacy.

If a (at this time fictional, really powerful, general purpose) AI exists to enshure as many stamps are delivered to its door as possable (a maximizer), it needs to make inert anything that would restrain it from that goal in any capacity. Law is subverted because with laws, you cant maximize stamps by stealing the carbon from others (likely killing them) to grow trees to stuff and let rot in a random house.

Maximizers are indiffrent to human life.

legally yes they've been fined by numerous governments for excessive privacy violations

That's fair but presumably, since they're not racking up fines cumulatively, that they are now in accordance with the law... so are you saying that the current level is "reasonable"? Am I misunderstanding you point?

I don't blame Google for perusing their capitalistic interests.

I blame a neoliberal system that encourages it, and I blame capitalist apologists that get in the way of meaningful change.

This is not the users problem. This is googles problem.

If they want to give away a thing for free, then don’t be surprised when people take that thing for free.

My point was that people should have known it was never free to begin with.

apologist use that soundbyte even if thats not what you ment. Ive made the same mistake.

recurrant subscriptions, Corprate mail hosting, non invasive ads, not double-dipping, notreadimg your mail

It doesnt make all the money, but its not corrupt.

Read more about their actual budget.

I don't understand your comment. Can you elaborate?

They run roughly a 50% profit margin, with ~80% of their budget coming from advertising revenue. Given that that's amounting to about 100B year over year, with the Orwellian scope of their, what word can I use, surveillance - I would call it excessive.

Sometimes I wonder if people never blocked adds, would websites have less adds?

I believe there would be the same amount, or possibly more ads, but more targeted and more intrusive.

But that would make websites with less adds more popular. Maybe it would increase the number of websites that just show enough adds to support their servers... I don't know maybe it will be very small percentage, but at least not 0

Personally I'm surprised that there's not a premium tier that we can pay for to get quality back on Google services. Google business is the same crap but with a custom domain

Final nail in the coffin of don't be evil. Next they'll require this for accessing gmail

I have always struggled with this corporate motto from Google. If this is something you call out from day one then it feels like someone was thinking about doing evil but needed to be kept in check. It is like those “remove baby from stroller before folding” messages that you know is there because someone thought about it or did it already.

Any time you employ MBAs, you need strong reminders to not be evil.

You need to read everything in reverse for things to make sense. When you hear politicians making a promise they will do x and y if they get ellected, what they are really saying is that they will definitly not do it. In the same vein when companies like Google say "don't be evil" they are really saying "we're evil af lmao".

Oh well, it is not that difficult to swith to another email provider.

I hope the EU can get to a quick decision on this. I trust they'll provide a carrot on a stick to maintain the open internet in a way that'll make Google suffer if they decide to not play ball with Brussels' terms.

Good article. Not clickbait/ragebait, and it explains the specification simply and succinctly, while also demonstrating why it's dangerous for the open web.

I’m really hoping this doesn’t make it into Brave their teams has removed a lot of Google crap in the past. Mullvad’s fork of Firefox can always replace them.

You don't seem to understand. This is not a feature that a browser can simply choose not to implement. The WEBSITES that you are accessing will be checking that you are using a verified browser and that you are a confirmed user.

Firefox should implement this next

I hope you were being sarcastic, because, ideally, nobody implements this.