Starbucks' new CEO will supercommute 1,000 miles from California to Seattle
nbcnews.com
Newly appointed Starbucks CEO Brian Niccol won’t be required to relocate to the company’s headquarters in Seattle when he joins the coffee giant next month.
Instead, Starbucks says Niccol can live in his home in Newport Beach, California and commute to Starbucks’ head office 1,000 miles away on a corporate jet, according to the new CEO’s offer letter, which was made public in an SEC filing last week.
In his new role, Niccol, 50, will be paid a base salary of $1.6 million annually and has the opportunity to earn an annual cash bonus that could range from $3.6 million to $7.2 million depending on his performance. He will also be eligible for annual equity awards worth up to $23 million.
Oh cool, more corporate waste...
Brian Niccol "Guess what plebs? I commute over 1,000 miles one way to get the office. If I can do it, so can you. Get your asses into the office, plebs."
Send the corporate jet to pick me up and I will consider it.
Best we can do, is offer you a 2 hour commute stuck in heavy traffic.
CEOs of major corporations aren't a "labor market". They're a bunch of narcissists looking for their next hit. They won't accept working conditions that don't favor them because they a) don't need to work and b) their motivation is being a business king and the more ridiculous the package is, the better it feels. It's just a MBA delusion that he has a special brain worth tens of millions of dollars more than promoting some underling. That the market thought 10% of Chipotle's entire value was this guy's special brain is just insanity.
The climate crisis could be solved with probably just a single guillotine.
Axes are more portable, and the turn around rate is faster. Just saying.
I’m intrigued by both of your suggestions and wish to subscribe to your newsletters.
“Your honor, the defendant qualified their statement with the phrase “just sayin.” Clearly they cannot be prosecuted and this case must be dismissed.
They also have reduced staffing requirements.
Nah, have a little decorum. Pollution and deliberate ecocide are probably some of the most destructive crimes in history after all.
Well, in that case, May I interest you in an executioner’s sword?
Now you're taking sense. Great compromise!
Bold of you to assume the people who replace the billionaires we kill would be better
They never said the guillotine wouldn't be a permanent fixture.
and a sharpening stone is pretty cheap.
alternatively, a blunt blade might be a better motivator.
I used to have a bagel guillotine. Sometimes it would catch and you'll have to take a second go at it, but you know what? It always made it through in the end.
Every week just prune the richest one.
I'm sorry, do you need to be reminded how the French Revolution ended?
........with cookies and hearty "Well done, lads"?
Right after the revolution leader and most of its top brass got sent through the guillotine, yeah
In Ministry for the Future, the opposition to this garbage is successful by bringing down a few choice flights with drone swarms, then announcing more will come to those who dare.
Starbucks is anti-climate pass it on.
Supercommuting, instead of teleworking because that would embolden employees to ask for full-time teleworking.
Can't have the plebs think they have some power.
I have no idea who this guy is.
And already I hate him.
He's from Chipotle, so Starbucks basically just replaced their top guy with a clone.
I bet he won't be fired if his plane is delayed 20 minutes. Unlike a barista who got stuck in traffic.
This is really going to go a long way to make up for all the lost pollution from all the folks that started working from home recently
Well fuck you and your co² farting anus, Brian Niccol!
"if this is my commute, there's no reason for anyone to be remote"
Hmm i live 1000 miles from work, which do i do: literally use technology that works at the speed of light(internet) or burn a shitton of fuel and propel myself at high speeds towards the building where i work. I think the answer is obvious.
Or third option, move. And there's always the default option, don't work there
We don't need to make up new words to normalize an obnoxious asshole exercising his wealth in a vulgar display of maleficence towards the environment.
10$ says Elon Muks will try to make SUPERCOMMUTE happen 🤪🫠🙄
No, he'll call it something much stupider like "Gigacommute"
Xommute
If you look at his flight records, motherfucker does not even supercommute. Many of his flights are simply across town. It's nuts how wasteful he is with flying.
Psssst.... Starbucks... You're doing it wrong.
CARBON: 50 percent reduction in greenhouse gas emissions in Starbucks direct operations and value and supply chain.
https://www.starbucks.com/responsibility/planet/
A few questions here:
Jets aren't even remotely cheap to run. They cost millions, they cost tens of thousands to operate, and that doesn't include personnel costs or costs regarding runway rental or the kind of shit a CEO would need while in the air.
Also, how many million tonnes of CO2 will this dump into the high atmosphere every year?
This is an unfortunately normal perk for c-level execs at major corporations. I’d be surprised if Starbucks only had one. He also most certainly has a driver (likely with military experience), and an apartment at the Ritz or similar in Seattle - all covered by the company.
For the reasons you mentioned I would hope this just means chartering flights. Owning a jet seems like the entire purpose is to flaunt how much money you can spend frivolously.
Guess what C-level execs like to do?
There was a real estate group I was interviewing with a while ago that was not particularly big and they owned a jet. Obviously not a 737 or anything but Bombardier makes jets that are smaller. Still expensive to run but C-level execs have convinced idiot boards members (who also ride around on the keys) that they are totally necessary.
That isn't "supercommuting", it's "stupidcommuting".
To be fair, the offer letter mentions he is working from a remote office (and is able to hire an assistant of his choosing). I'm hoping this whole supercommute nonsense isn't daily and instead like.. monthly for some meeting or something.
Who am I kidding though, a $10M signing bonus? He gets up to $250K per year of personal use out of the jet? They'll even reimburse him $50K of legal and advisory fees he incurs having the offer reviewed by his own lawyers. That's where I stopped reading.
Flight time itself should be about 2 hours and he's rich so he has options to skip most of the security theatre, that's... extreme but doable.
He's the CEO though so I'd say yeah it being a regular thing is probably unlikely.
No security theatre if you fly private. The most you get is a quick id check coming onto the field.
Supercommute sounds like a fancy way to say he can just rent or buy a luxurious place in Seattle to stay during the week.
I'm surprised by this because what rich guy wouldn't want to shift his income from a state with one of the highest if not the highest tax rate at his level of income to a state with no income tax?
It doesn't matter that the income will be sourced in Washington. He lives in California, and by that, the franchise tax board is hyper aggressive in getting their cut.
Note that the equity awards mentioned are taxable as well.
This commute is just salary.. the CEO should at least be charged the cost of the travels as income and taxed accordingly.
Our system is insane. CEOs do the least amount of work and adds NO value. Why do they get more pay than someone who provides actual value? The people with the hardest jobs should have the highest pay.
ceo is literally the only job that can be fully replaced by the "ai" at the moment with no loss of performance whatsoever
So why there are still many CEOs? I think shareholders would welcome saving some money and using AI to run their company.
maybe they just didn't get that idea yet... let's start ceoGPT Inc. and ride the AI craze to riches. I'll be the CEO.
Capitalists in general can be replaced with AI and this is what freaks them out about it. AI makes having a secretary affordable now. An advertiser. Someone to draft rough legal documents. A brainstorming team. Etc.
Yes, because leading a company is a trivial job every 3 year old can do.
That’s not bad for the climate.
Would be a benefit for the environment if he'd supercrash.
Going to need a shit load of frappuccinos
I guess rto is hitting everybody
I wouldn’t really care about him traveling, just make him take the responsibility for the produced emissions.
Tbh, everyone should take responsibility for their emissions. That includes billionaires, as well as working class. I believe it would be a correct approach to the environmental issue.
Kinda looks like Justin Trudeau
The Hunger Games are revealing themselves folks.
It's almost like CEOs are largely irrelevant and could be replaced with a voting system
He needs to be tried as a war criminal
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