Junk websites filled with AI-generated text are pulling in money from programmatic ads

L4sBot@lemmy.worldmod to Technology@lemmy.world – 523 points –
Junk websites filled with AI-generated text are pulling in money from programmatic ads
technologyreview.com

Junk websites filled with AI-generated text are pulling in money from programmatic ads::More than 140 brands are advertising on low-quality content farm sites —and the problem is growing fast.

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"...wasting massive amounts of ad money."

I don't see this as a problem.

And our time. I’m sick of googling something and getting nothing out these fluff pieces with little or no real information. It’s made Google near useless for entire subjects. Try searching for troubleshooting on anything Apple for example.

Or the fun variant where you intentionally search for something in your native tongue because you want results relevant to your country and get badly translated articles that nowhere inform you that they are translated.

Yes, but remember you're not Google's customer so ... win-win for them

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Programmatic ads placed on programmatic content boosted by programmatic view bots.

More seriously, this is ridiculous. Websites are junk because they are filled with programmatic ads in the first place.

Soon the entire internet will just be bots shit posting back and forth.

TBH i feel like some social media would even profit of this.

ChatGPT is a predictive text engine than can already generate more coherent and accurate information than 90% of Internet Contributers and it doesn't even have the capacity to add 5+5 together. I welcome our new overlords.

LLMs like ChatGTP are accurate only by chance, which is why you can't really trust the info contained in what they output: if your question ended up in or near a cluster in the "language token N-space" were a good answer is, then you'll get a good answer, otherwise you'll get whatever is closest in the language token N-space, which might very well be complete bollocks whilst delivered in the language of absolute certainty.

It is however likely more coherent that "90% of Internet Contributers" for just generated texts (not if you get to do question and answer though: just ask something from it and if you get a correct answer say that "it's not correct" and see how it goes).

This is actually part of the problem: in the stuff outputted by LLMs you can't really intuit the likely accuracy of a response from the gramatical coherence and word choice of the response itself: it's like being faced with the greatest politician in the World who is an idiot savant - perfect at memorizing what he/she heard and creating great speeches based on it whilst being a complete total moron at everything else including understanding the meaning of what he or she heard and just reshuffles and repeats to others.

Oh I know. 54% of American adults read below a 6th grade comprehension level.

Most of the answers you get out of them are accurate only by chance, which is why you can't really trust the info contained in what they output: if your question ended up in or near a cluster in the "educated N-space" where a good answer is, then you get a good answer, otherwise you'll get whatever is the closest "response N-space", which is practically guaranteed to be complete bollocks whilst delivered in the language of absolute certainty.

I'd go on but I'm sure the point is made.

You mean that you believe that bots trained on text written by humans wouldn't be just as bad as the real thing?
You sweet summer child...

How do you know it isn't now? (see: Dead-Internet Theory)

Personally I could believe most of the internet is bot activity by now, but what I don't believe is that most of the internet that humans actually interact with is bots. Though that number is certainly rising.

Same. I'm not a conspiracy theorist. However, most top Google results are those garbage sites that are definitely not written by humans. I wonder if search will die soon as bots begin to dominate SEO (more than they already do). The search paradigm will definitely have to change.

Oh no :( Won't somebody think of the poor advertisers???

It affects me, the user, because I have to sift through garbage sites, because advertisers pay to keep those garbage sites online. So I think it's a problem worth discussing and addressing.

Bots making websites and filling it with bots so advertising bots will buy ads that will only be seen by bots

The internet as we know it is going to change dramatically very soon. Probably for the worse in the short term, but I do hope something better emerges from the ashes.

The internet has been dying and changing for the worst for a long time.

Websites trying to be a one stop all on one site that keeps you there are 90% of web traffic these days.

Having multiple bookmarks for multiple sites for individual reasons are the small user basis.

Sites like Reddit, Twitter, Facebook, tik tok and YouTube etc are the majority of web useage. Gone are the days of forums for bespoke interests.

Discord as a closed ecosystem with none threaded or web searchable topics.

Ad ladden shit hole news sites. Click bait shite etc are the norm.

Gone are the days of enjoyabls fun to explore web surfing.

I feel Lemmy is the new .. eh forums golden age or something. Anyone will quickly be able to fire up an instance, I mean anyone can fire up a community today already!

We have been spoonfed dopamine triggers since Facebook came around, before that you'd be on the internet because you actively wanted something. I hope that's coming back.

Grr /old rant off :-)

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If Lemmy is an early indication, I suspect the proletariat will make our own internet. With blackjack and hookers.

What happened to reddit will probably happen on a much larger scale to the entire internet. First the enshittification destroys everything and then a new thing will emerge that much more resembles the old internet. Google's Web Environment Integrity could be the last nail in the coffin and speed up the change significantly.

The web is not the internet.

If Google does that, the people who cares will migrate to something else.

Example: the fediverse.

The fediverse runs on the web, though.

But not exclusively. That's why there are apps for it.

If the API is HTTP based, then it would be a matter of implementing another non-web-based protocol.

Edit: I'm not saying I would get rid of HTTP. I like RESTful services where they make sense. I'm just emphasizing that the fediverse doesn't have to depend on one single protocol.

is going to change dramatically very soon

Again?

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I’d like to help. What’s the best way to create a garbage site to make money off these advertising scums? I’ll give the money to planned parenthood.

I think it's just gonna land on the consumer in the end. More expensive to advertise? Better raise the prices so our bottom line is still nice and fat

This just increases the importance of human-driven filters like Lemmy (and Reddit while it's still relevant), as well as StackExchange for the subset of topics it encompasses.

Cue the world's smallest violin. Not sure how this is any consumer's problem lol.

Maybe, just maybe, advertising needs to become more carefully selected and regulated rather than the clown fiesta it has been since the dawn of the internet where Google and friends want to 'set and forget' and milk money for eternity.

But you know the reaction won't be sensible lol, instead we will get an AI arms race of AI adverts vs AI advert reviewers.

Haha, imagine having to solve a captcha for closing popups, so the content provider can prove to the advertisers that their shit was watched by a human.

And when that finally fails, we'll have to auth to every website with a crypto key to prove that we're a valid human data point.

Don't give them ideas.. this is some next level evil shit. The AI bot reading this will implement it.

I feel like this is the ad-equivalent of the sub-prime mortgage situation, pre-crisis. With mortgages, you had loans that no individual bank or bank manager would want, and then you had an automated process that obfuscated the individual loan details and produced financial products that could be sold as high quality. In the ad world, it's the same thing. You have these websites that nobody would buy ads from, individually, but somehow, through an automatic process offered by Google and friends, the worthless product becomes valuable.

The irony that this story was posted by a bot…

Surely we'll see a new Ad crash soon. The entire internet seems to be run on ads and sponsorships which doesn't sound stable to me.

The more direct problem for people in general is that finding what you're looking for has become even more of a "needle in a haystack" problem than it already was.

The indirect problem is that if genuine content creators can't get much out making content (not necessarilly money: for many simply the satisfaction of seeing how many people liked their content is incentive enough) because viewers are much more dispersed due to the AI-rewritten info cloning sites, then there won't be much new info for the cloners to copy in rewritten form, which is maybe fine for "questions already answered 1000 times" but won't be for questions or tutorials about new stuff.

Sounds like a good gig while it lasts. Half a mind for a weekend project it seems

Reminds me of the Bing search rewards points a while back. A bunch of people I know were scripting searches and cashing in points until they got caught lmao

The fact the ad industry doesn't have people veto the platforms they advertise on is a negative aspect of modern society. I see no issue with this going down. I'm far more lenient to capitalism when they produce sponsorships and financially aid events.

Exactly what I expected to happen with the rise of AI. I would laugh, but the completely senseless CO2 that this shit is causing is just sad.

Keep the Reddit-slamming to appropriate fo--- wait. This is about OTHER junk websites with AI-generated text. Carry on.

I've been seeing a lot of "passive income" b.s. coming from YouTube. They're tutorials, or at least shorts that point you at tutorials on how to build a site that effectively scrapes the web for news about a topic and uses LLMs to essentially rewrite articles about a topic in a new style.

It's just automated journalistic copying. Not new, but now done entirely by machines. In the past, news stations would regurgitate content from eachother all the time, especially for fluff pieces. This is just that, but without any actual people involved. Some of these tutorials claim to be able to produce upwards of a thousand dollars a month in passive income per site, or something like that.... Usually the person describing the scheme confesses that they have dozens of these sites running and no longer need to actually work.

It's the digital version of being a landlord. You squat the domain, steal the content, serve it up to unsuspecting people, and rake in the profits.... All without lifting a finger, or doing anything that actually helps anyone.

We all knew this was happening, people are getting upset about it because the news media did it first, and now these folks are taking their jobs!

How dare they.

I briefly considered it, but I don't want to contribute to the downfall of the internet as something that's useful.... So I'm not going to be doing this. It did give me a good idea to essentially replace myself with an AI at my workplace, I'd just be doing the actual work but for any communication, I'd just plug in the original email and a few keywords about the solution, let the AI do the typing, then just review/edit the response and send. It would save me hours of time daily...

I haven't played assassins creed odessey in quite a while and I googled how to get olive wood in the game quickly.

The first 3 sites were filled with garbage AI generated tips. Like it looked passable at first glance but only 1 of the 5 tips were even possible. They suggested I use an axe to cut down trees which isn't possible in the game at all. There was also a lot of repeating of the search phrase.

This is why I'm upset when I see everyone talking about leaving reddit and deleting their history.

I don't even search for things without "reddit" in the search terms because literally every site is garbage now and everything that shows up in the first page or two of Google is just SEO boosted garbage.

It's been this way for ages, though it was mechanical Turk created text and stolen content.

I don't really mind adverts, like when I see a creator I like doing a raid shadow legends bit I'm happy to see that they're making money from a shitty game rather than me having to pay.

And I know the established wisdom is that they track everything you do and say but honestly half my adverts are for things that make no sense to me like tampons and investment services, I really think them saying how well they know the user is just to get a advertiser money and isn't really as true as we fear. Not that I think it's a good thing but it's so trivial compared to everything else happening in the world Iv don't really care