Netflix Resumes Advertising on X After Elon Musk Controversy

L4sBot@lemmy.worldmod to Technology@lemmy.world – 604 points –
Netflix Resumes Advertising on X After Elon Musk Controversy - TheWrap
thewrap.com

Netflix Resumes Advertising on X After Elon Musk Controversy::Netflix has resumed advertising on X following a suspension by the streamer and other brands after Elon Musk promoted an antisemitic post.

140

I am so tired of being so disappointed in companies. Was there ever a time when they weren’t just completely soulless? Is there truly no bottom to their ethics?

In school I had to take Business Ethics. The processor officially renamed the course to Ethical Issues in Business, because, as he explained it in class, business has no ethics, but ethical issues arise all the time. I took it to mean that capitalism destroyed humanity, and those of us that are still left humane must deal with ethical issues in a business (ethicless) setting.

I did not take business classes so limited background but if we assume that the US isn’t going to magically transition away from capitalism, we instead have to find a way to legislate a transition to a more ethical capitalism. That phrase seems to be an oxymoron but for things to not keep getting progressively worse I’m thinking we as a society need to figure out a way to make it happen. Any ideas? You seem to have at least taken a course in the matter.

What if we transition away from capitalism non-magically?

I mean that’s probably the preferred path but I can’t see how that realistically happens. There are too many individuals globally with too much to lose that will think their loss of capital is worth bringing down the whole human race. I’m sure they would rather see the world in ashes rather than succeed under an alternate system where they may not be on top.

It’s not even about being on top or being worried about losing status - I’d be fine with giving up what little I have to see a better world. The problem is that a pivot away from capitalism isn’t going to happen without violent revolution, because it would absolutely be met with violent resistance.

I wouldn’t support something that would be guaranteed to thrust my children and grandchildren into a world of chaos, uncertainty, and tragedy that would unavoidably arise during and potentially after a revolution of that scale. And someone has to be holding the levers of power in the end, and how do we guarantee that we don’t just end up shuffling the deck around but playing the exact same game?

It’s easy to be idealistic and say “this isn’t working” but it’s a whole lot harder to convince enough people to dismantle it and deal with the consequences rather than attempt to effect incremental change over a long term.

I think there's a credible case to be made that moving toward socialism has benefits even for the wealthy, and that the change doesn't have to be presented as the end of capitalism.

13 more...
13 more...

(Assuming you aren't misremembering): That honestly sounds like a really shitty professor.

Ethics are 100% a thing and more people need to improve their intelligence in that regard. What you CAN argue is that morality has no place in business (or engineering (or whatever)). But ethics are not morality or the law.

At this point, I think everyone and their mother is aware of the concept of The Trolley Problem. And... that is pertinent for a reason. Are you going to send the metaphorical train careening into marginalized groups, your workers, your board, or even your family? Or, the inverse of that: Are you going to do something that means you can buy your kids really awesome xmas presents, your board new cars, your workers the nice ramen, or even a moment of lessened horror for trans forlk?

And that ignores the various types of ethics. Even under utilitarianism, there are arguments that you are making a better net good for your board... if only because said marginalized groups suffer so much they will barely notice any relenting.

Improved understanding of what ethics actually are helps to understand WHY good (or more likely) bad things are happening. And it helps those who are in a position to make those decisions to make an intelligent and rational, if not necessarily good, decision.


Back in uni, all the engineering majors were required to take Ethics in Engineering. And it was very obvious who were the libertarian tech bros of the future during that course. But it also, honestly, is the most important course I took in undergrad and the one that has the most use.

And, as a result, when I do recruiting trips/lectures, I tend to cover that topic. I have a nice slide deck of some of the latest horrifying late stage capitalism shit to come out of tech companies as well as whistle blowing stories and I go through it with the students to try to make them think about why they are learning while also finding the people who would be fun to work with or mentor more directly.

I didn't say ethics had no place in business, nor that ethics wasn't a thing. I said he renamed it, because business has no ethics. This is the same thing you were saying, but in a lot less words.

I realize words are scary, but maybe read them when you are going to reply to someone? Rather than just assume they must agree with you.

Again, business has ethics. Balancing your fiduciary responsibilities with personal gain (and, in rare instances, societal benefit) is an ethical challenge. Do you choose to strictly follow your contractual/legal responsibilities or do you try to find a way to circumvent that for good or for ill?

Yet again: Ethics are not morality

Lol. Someone woke up on the wrong side of the couch, didn't they?

What you describe isn't business ethics, it's an ethical issues in a business setting. Look, mate. I don't really care that you may disagree or whether you have or don't have good reading comprehension. But leave the reddit anger on reddit. Lemmy is for discourse, not for senseless arguments.

Yes. Embracing ignorance and buzz words rather than understanding how the world actually works and what levers and knobs there are and aren't to work with. THAT is the enlightened standpoint.

Yes that is an ethical challenge. But it's not business. The challenge is how business interacts with that challenge

And that is a distinction without difference

Which... I continue to say that said professor is bad at their jobs. And people who think that matters are the result of that mindset.

Just because you don't understand the difference doesn't mean it isn't there

21 more...

Capitalism by its nature will carry out unethical behavior if it means profit. So no, business was always soulless. That's why regulation needs to exist, so the penalty for unethical behavior will negate the profit they could make from it.

Ethics never enter the equation. The highest priority in business is capital, and any company at the level of Netflix follows that maxim religiously. They may be seen following progressive trends, but any good they end up doing only stems from it being profitable to do so.

In other words - no, companies have never not been soulless, and it serves us well to always remember that.

Ethics are a luxury that can be sold like any other, but when times get hard and cuts must be made, ethical companies get devoured by those that are not.

Would Elon be willing to pay high profile companies to advertise on Xitter to entice others back? Of just give them advertising for free? Or... Resume running ads from customers who cancelled just to change public perception?

I'm not saying Netflix isn't a big enough bag of dicks to start advertising with them again, just contemplating

21 more...

Capitalism. As soon as bad PR is over, it's back to business.

When is his bad PR ever over?

When the cool down counter reduces to zero. He's preparing the next bad PR though

It has been ~1~ 0 days since the last Elon PR disaster

To defeat the Huns... But seriously, I am amazed at how quickly these changes go. It almost seems that they don't really care about the impact of their actions ;)

So Netflix is already shit, guess the shit companies can be shitty together.

Now watch as all the corporations that paused their advertising slowly return to the platform.

They were always going to. As long as Xitter has a user base with money to spend, the large corporations do not care. Anything they do like withdrawing advertising is all for show.

And after all, are you going to cancel your Netflix subscription over this? I actually probably would personally but my partner uses it quite a lot, so we're sticking around. Some people will cancel no doubt but nowhere near a critical mass that will affect their bottom line and they know it.

You would cancel your Netflix subscription because they advertise on X?

I'm considering it. Will certainly downgrade the service and let them know why. I normally don't care as much as others but I see the 2024 election as a big thing and I don't want to support services the directly finance insurrectionist communications.

Realistically? No. Or at least not JUST because they advertise on Xitter. It would be one of those final straw things. I'm not entirely satisfied with the service to begin with, so that would be the motivation I need to finally say "yeah, I don't need to be paying this company any more". So if it weren't for my partner, yes I would be canceling when I otherwise might have let the subscription sit for longer.

But if there were shows or movies that I personally enjoyed watching, (which is the case fire my partner) their choice to advertise on Xitter doesn't impact our decision one bit and they know it. Which is exactly why they went right back to advertising there.

Fuck yes. They might as well advertise on Stormfront or Nambla or any other conservative site.

Fuck them. By spending money on a fascist platform, they are materially supporting fascism.

No, they wouldn't. They are all talk, just like Netflix. If they cared that much, they wouldn't have ANYTHING corporate.

You're wrong in this specific case, but you're actually not too far off in your overall assessment. Your scepticism is warranted. My true reason for canceling would be that I'm not satisfied with the service. Their corporate behavior would merely be a motivating factor to log into the website and click cancel when I would otherwise not think much about letting it autorenew each month.

But yeah, do I purchase goods and services from bad companies? Of course I do. You try successfully avoiding all Nestle products. It's damn near impossible. Can't switch away from Comcast because there are no available competitors. I don't think twice about buying food from Chick-fil-A. OK, maybe I think twice, but I can't say that second thought has ever truly impacted my decision. The list goes on.

The only company I've taken a very firm stance against is Meta/Facebook. It's easy to live without participating in Facebook's services. They may collect data about me against my will, but I no longer voluntarily give them anything.

I mean, who didnt expect it to happen?

Its literally what they did the last time there was a major controversy with twitter.

They pull advertising because they dont want to be caught in the splash damage, not because they are actually offended at the behavior.

As soon as the outrage dies down, the advertising resumes.

They wouldn't have called it a "pause" otherwise.

Good thing my torrent site of choice doesn't advertise on Xtwitter.

With moisture in the air and the gentle sea breeze upon our faces; life is good.

Yup. Upgraded my Plex drives, 15tb of music and movies.

Those are rookie numbers :)

Congrats on the upgrade. I upgraded from 6x3T to 6x6T a couple years ago. Wish I had waited a little longer but feared drives going bad.

What about redundancy?

What's the point? If a drive starts failing just redownload it again. I really don't see the point on keeping everything constantly off-line when I can just torrent them again.

Sometimes you're the only seeder for some torrents.

That's fine. I'm likely not going to watch it again. If I really care, I'll either rent it from the library or post a request on a torrent site.

"Ahh, it's been a week, no one remembers that ol Elon Musk agreeing with Nazi rhetoric thingy. Let's spool those ads up again. We're definitely seeing a return on our marketing budget by advertising on the platform known for being mostly bots!"

If there is a large following of Trump who is regurgitating Nazi rhetoric... it unfortunately makes sense to keep marketing at least here.

That was like what, a whole month or less? Whew, that must’ve been tough on them!

Maybe I know nothing about business but why would Netflix even need to advertise there? I’m not even sure they have to advertise at all anymore.

They’re advertising specific shows.

Nazi Boot Camp season 2 premiere, catch it on Netflix!

Time to find Netflix ads next to neo Nazi posts...sure glad I got rid of Netflix.

If they just want to throw money away on ineffective advertising, they can just send it to me. I have a few ideas that are far more effective than Twat.

Netflix spent about $1.5 billion on advertising in 2022. They could just randomly give a million people +$1000 and probably get better word-of-mouth advertising that way.

I think if I hadn't dropped Netflix when they did a 180 on their stance on password sharing, I would drop them now.

There probably were a lot of discussions and negotiations, but a lot of the public only sees Netflix going back to Twitter. I'm sure Elmo fans will promote this as Netflix having to bow down

This is what happens every time youtube has an apocalypse. They stay away long enough to feel like they've made their point and then they resume advertising like nothing happened. Maybe it's not advertisers who hold the power and everyone should stop being so scared of them.

Of course they will! This is the sad, sad reality of todays internet - the power is so centralized in the hands of like 4 companies, that every business basically can't ignore them. Like you can but by that you're just hurting yourself from the business point of view. Elon Musk can literally say Fuck You to advertisers and they still need to advertise there. This is just crazy. On nation level the anti-monopoly bureau would take action but we don't have world wide anti-monopoly bureau.

That's why when people tell me "Oh, Elon Musk just bankrupted Twitter" I say "Did he?". At this point I believe he can do anything he wants, he can murder like dozen people, blow up the headquartes or start selling drugs to children and Twitter would still be fine

I'm happy that I've cancelled my Netflix a while ago.

Can someone explain to me how this news is technology related? Can you stop posting unrelated stuff to this community?

Netflix and X are both Tech companies, so this is tech related content. Which follows Rule 2 of the community. Posting about 'Drake's new music video' for example will be "unrelated stuff to this community".

Literally the instruments Drake sings into and uses to record his music are technology. Everything except eating fruit off a tree is technology. If we're going to be this flexible about what counts as fodder for the community then let's just go ahead and allow all of it.

It's a repost/crosspost bot and the admins/mods don't care to fix, disable, or ban it.

I haven't blocked it yet but I'm thinking I should.

the bot is a mod itself, so yeah.

it's been posting low quality content for months now

The bot is grabbing it from somewhere. Idk where maybe reddit.

How is your comment tech news? Why don't you just downvote and move on

Maybe Netflix has decided that having their ads shown next to neo-Nazi propaganda is a good look for them.

I'm still on Twitter (X) and I don't have a problem with seeing Netflix-ads in my feed. I somewhat have a problem with a product like Twitter being bought by one person. If that could have been prevented in the first place, a tweet from one person would not jeopardize the monetization or engagement of that platform.