BBC starts experimenting with the Fediverse, running its own Mastodon instance

Reclipse@lemdro.id to Technology@lemmy.world – 1807 points –
BBC Mastodon
social.bbc
132

I know I’m not the only one who has been saying that this type of move makes perfect sense for governments and news organizations, but I’m going to go ahead and take credit for this.

You’re welcome, guys!

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This makes so much sense.

BBC wouldn't make their news site under Google Blogger... so why depend on other corporations for your microblogging?

Spin up your own server, have your own verification, then use it on your site and share outs.

I'm a fan of the BBC, they make a lot of terrific programmes and the breadth of the audience their radio stations cater to is pretty phenomenal.

They also have a history of experimenting with technology so it's not a total surprise they've taken this step. Since most people on Mastodon are either sharing British news sources from the BBC or The Guardian anyway it will be interesting to see how they fare...

Yeah me too. I'm Australian, but I really enjoy BBC tv shows, documentaries, and especially podcasts.

Our own ABC was pretty great in the past, but conservative governments have hollowed them out. They do still produce some good reporting and podcasts but they have fallen from their former glory.

Seriously, publicly funded broadcasting, which isn't beholden to vested interests and advertisers, is an infinitely better model.

Absolutely. And it's easy to take a lack of adverts for granted when you watch public TV it has to be said.

I may be misremembering but seem to recall them being early to Tw*tter too. Good sign

my guy you don't have to censor the word twitter

The childish censorship of names of people and things has been one of my biggest internet bug bears over the last few years.

Well you gotta keep your posts ad friendly, you know?

to be fair, the word Mastodon was being censored on Twitter at one point, but doesn't mean the other way happens in the Fediverse.

Are we supposed to call it X now? What a dumb name, in my opinion.

'The site formerly known as twitter'

The unpleasantly long name just makes it funnier imo

“TSFKAT”.

Fewer letters than “Twitter”, expresses more than “X”.

I have seen worse names (“X Æ A-12”) get more eyeballs.

I still call it Twitter and will continue to do so. :)

I literally saw it everywhere on Mastodon, like, I honestly never saw anyone say it directly, just "birdsite" or a censored version. So I adapted to be polite. And sometimes forget which form of fediverse I'm posting on.

It would be funny to censor X just with a single *

Cool.

...and already blocked by at least one instance, mastodon.art.

https://mastodon.art/@Curator/110809888584495290

While I don't think it's necessarily sufficient to justify defederating their whole instance, it's worth noting that the reason they gave is definitely accurate. The BBC is incredibly transphobic. Here's a Wikipedia article about one of their worst, most prominent instances. It's no more so than is pretty standard in Britain these days, sadly, but that's not a good bar to measure yourself against.

There was a big campaign of utilising the BBC's complaints process to complain about the many flaws in that article. Here's a YouTube video by one person involved in that campaign. That's part 1 of 4 as the different stages of the process played out. The TL;DW is that the BBC ended up ignoring the complaints and ended up picking up on small flaws in the way the complaint was phrased (or just making up flaws where they didn't really exist) to use as an excuse to "respond" saying there was no problem with their journalistic standards.

Obviously I would not want to defend that article. But it is worth pointing out that the BBC lets all sorts publish. So it's not that the institution is necessarily transphobic, it's just that individual who wrote the article is.

So it’s not that the institution is necessarily transphobic, it’s just that individual who wrote the article is.

This would be a reasonable response, were it not for the way that they repeatedly defended the article and did some crazy mental gymnastics to avoid responding to the critiques levied at it. Because the people responding to complaints going through the formal complaints process have to be ones who truly represent what the BBC as an institution is about. If they don't, what's the point of that process existing?

When I see this shit I lose all hope in the Fediverse's success

I think it's just the one server run by a mentalcase tbh. Not the first time I've seen them mentioned. The other thing was them freaking out because of GIMP.

We really need a way to block entire instances at the user level.

This could really get the ball rolling

I think this may be the year if the Linux desktop as well

Lmao , as far as the joke is concerned , I think linux desktop is as good as it is !!

The Dutch Government also launched an instance not that long ago. It's a pity it took so long, but Musk's antics are finally forcing people to move.

At least X allows free speech.

At least X allows free speech.

/s?

Nope.

Fair enough. I feel like I disagree with you based on what I’ve seen, but us disagreeing is free speech.

Totally agree, even if I disagree with your opinion it's fine 🤝

Good job there isn't a story just today about twitter using threats of legal action to harass researchers for their free speech eh?

Right on. 😄

Edit to add. I think it swings both ways. I’ve seen the Beeb and ‘X’ curtail speech. It would be hilarious if the BBC got cancelled for being transphobic.

It's a smart thing for news sources and ngos to do - run an instance and use it to issue posts and provide a platform for journalists. Twitter and other platforms can still receive posts but the "source of truth" is the Mastodon server

That is fucking awesome.

I love the BBC, I hate seeing what it's been forced to turn into by threats from a succession of Conservative governments. I still pay my TV license despite pirating all my TV and movie content for years.

How can one add social.bbc to my Lemmy subscribed list?

You cannot follow the entire instance as such, rather the individual accounts on the instance - such as @BBCRD, @BBC_News_Labs, @Connected_Studio etc.

Kbin users can subscribe to whatever content is shared from social.bbc on federated instances by subscribing to /d/social.bbc, but I'm not sure how much sense that makes. :)

Edit: In Lemmy you'd find the users by entering for example /u/BBCRD@social.bbc, but as @roguetrick pointed out Lemmy is not really made for microblogging.

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I love this. No more “blue checkmarks” or paid verification processes. Just check the domain of the post(s) to confirm they are legit.

Is it better for companies in the Fediverse to create their own instances, like is that how we’re likely to see the proliferation of corporations here? We’ll see a Pepsi instance, a FoxNews instance, a McDonald’s instance? I imagine that gives them the most control over what happens in their neck of the woods vs just having a single corporate account on like lemmy.world or beehaw or whatever (though I don’t entirely understand what having an instance entails).

Yeah, for any sizable organization running your own instance is the way to go, similarly to how you'd want your own DNS domain, email and web site. And just like with these other services your fedi presence could be hosted somewhere too but you want to be in control of it.

Makes more sense for The NY Times than for McDonalds. A commercial ad account would want to be found on a local feed of the biggest instance. The BBC experiment won’t work unless they commit to supporting it. Ideally, their reporters would have their own accounts, not just at the radio show level.

Mastodon is perfect for any form of media, or education establishment and so on. People who want to read their content will subscribe and they don’t have to allow general public signups, only those working for that establishment.

This is good to see like to see more companies using the fediverse

There's really good BBC bot operating Mastodon too. I've followed it since I joined in October last year. It's even programmed to use CW's and add image descriptions.

there may be reason for this, an unknown variable, an x if you will

Idk what to feel about this tbh !

I'm all for it.

No matter how you feel about BBC ( I would at least posit that they are significantly better than some of the corporate, for-profit news networks out of America), journalism and professional-quality media is important to informing people and providing the very first thread of accountability in democratic society. On top of that, I think that self-hosting fediverse software on an official domain (like "social.bbc") is the ultimate form of content verification, and it much more effective and egalitarian than awarding "influencers" with blue checkmarks or whatever.

Overall I see almost no downside to the BBC hosting content on the Fediverse, and I hope that other media organizations follow their lead on this one.

As much as I distrust these big corps, we need them to join the fediverse if we want this place to grow proper. I do worry over the possibility of them trying to monetize the platforms though.

As far as big corps go I think the BBC is probably one of the safest in terms of worries about monetisation. I'm not saying they're perfect but it's very different to if it was Sky or another commercial channel.

I don't see any real risk of corporations monetizing the fediverse.

Just look at something like Linux, which is a massive project that is both monetized by corporations while still remaining free, open, community-driven and accessible to just about anyone. I can't say the risk is 0, but it's certainly not large.

But I thought we went here to get away from the public web services where they monetized everything and put ads and tracking everywhere?

Why would we want this place to become the same? We can just open a web browser and we are in that ad infested place again.

Nah. I'm here because I don't want to support reddit and don't want to use their shitty platform when there are viable alternatives out there

To me, the fediverse is like the internet, especially in the early days.

Once there is undoubtedly money to be made from the fediverse, it will be impossible to stop companies from moving in.
But as long as there is always a backbone of free and open source software that is accessible to all people, everywhere, then we can still maintain healthy and strong communities, with or without companies.

I hope this means I'll get to find out about dramas and panel games more easily because I never know what is on until it's almost too late and I have like 2 days left to hear it.

they should just be out here with links to their own website. once there, look at their ads. if any of these mega corps try to show ads on fedi, they'd be defedied(defederated) quick. it's got them hesitant about getting shut out

Well, I think it's positive although it's eerie to have government run instances.

BBC is not the UK government. I'm not sure if there's a difference or not. (Also please accept my apologies for using this post for a quick federation test)

The BBC is supposed to be independent, although to what extent it actually is is debatable. That aside, Mastodon is open-source so anyone can set up their own server.

What's wrong with government-run instances, when they're used specifically for communication from that government?