Bentley CEO says sales are down because the rich are experiencing ‘emotional sensitivity’ due to the cost of living and don’t want to flaunt their wealth with a new luxury car

return2ozma@lemmy.world to News@lemmy.world – 409 points –
Bentley CEO says sales are down because the rich are experiencing ‘emotional sensitivity’ due to the cost of living and don’t want to flaunt their wealth with a new luxury car
fortune.com
105

LMAO AS FUCKING IF. Rich people aren't capable of feeling any sort of empathy-adjacent emotions. If you're rich and think you can feel empathy there are two possible scenarios at play;
a) You're wrong about being rich
b) You're wrong about feeling empathy

How rich? How should the empathy be shown? Is it a sliding scale where the lines meet in the middle somewhere?

If you own a Bentley, you're either very rich, or just spent all your money on a Bentley

Edit: I've been told some people needed clarification that I'm not talking about Bentleys worth their weight in scrap metal.

Wrong.

You can buy Bentley's for a couple of thousand and if you're a car guy can maintain them pretty ok. I've got a friend with one and I can assure you he's not in the slightest bit considered "rich"

I would assume a Bentley for a couple thousand is not a new Bentley from the company and would not count towards VWs sales.

What's that got to do with the brash statement that I was replying to?

If you own a Bentley, you're either very rich, or just spent all your money on a Bentley

Because they knew I was talking about new Bentleys, not 20 year old ones that are worth no more than their metal scraps worth.

It's a variable scale of age, how does anyone agree on the exact year it goes from being "new Bentley" to "metal scraps"?

2, 5, 10 years? You're better off clarifying new Bentleys in the original comment

Good question. I haven't got an answer for that. We could start off by pruning off the top; anyone with a net worth above a billion can't possibly have earned that kind of money. 900 million is just as unlikely.

A modicum of luck obviously plays a part as well; Facebook for example started off as a fairly innocuous website for ranking the attractiveness of university students; poor in taste and judgement but hardly evil. That's not exactly where we are today, is it? Have you read about how facebook treats its content moderation team? Ol' Zucky is responsible for that and so much more.

There's only so much you can earn through hard work and good luck before you'll start having to make unethical and evil choices to keep raking in the cash. Rich people don't need or deserve any empathy, because they won't have any for you.

If you can accurately state how much you're worth .... chances are you're not that rich

Hey, you're right! I'm worth -$248,657.36 (yes, that's a negative sign). Am not rich at all.

Lol you think people on the internet work with relative variables scales.it's always extremist far reaching opposites and it's always a binary choice from each end of the scale.

That’s some dehumanizing rhetoric you got going there bro. Poor are just as unempathetic, middle class the same. It’s not a money problem it’s a human problem.

Actually the poor tend to give a higher portion if their total wealth to charity than the rich.

Charity = | = to empathy. I live in an area where I can go 15 min either direction and meet up with poorer families. The hatred they spew for certain groups of people is mind boggling

Amazing how it's all so easily wrapped up and explained away (lol, only in your own mind) when you simply completely ignore the circumstances and systems that create a situation like you describe..

You have to remember, in leftist culture it's socially acceptable to be prejudiced and rude about rich people. I see this daily in online threads, people need something/someone to ralley against.

One example of this is you can't be racist about Germans, french or Americans but god forbid you say similar things about an African nation.

I see this often, but still don't understand how a national identity = race, could you please explain what I'm missing?

You're not missing anything it's just pedantry regarding the wording of xenophobia/racism. They were used incorrectly but I think you knew exactly what I meant.

For example in western culture mocking a German accent will raise less eyebrows than mocking a Zimbabwe accent for example. Whether this is because of wealth or another reason is up for discussion though.

That act is not racist or xenophobic but will probably be described as a noun which isn't coming to me now. But that's not necessarily important to the point I'm making

Mill very well expresses the essence of the matter in the form of a concept by characterising money as the medium of exchange. The essence of money is not, in the first place, that property is alienated in it, but that the mediating activity or movement, the human, social act by which man's products mutually complement one another, is estranged from man and becomes the attribute of money, a material thing outside man. Since man alienates this mediating activity itself, he is active here only as a man who has lost himself and is dehumanised; the relation itself between things, man's operation with them, becomes the operation of an entity outside man and above man. Owing to this alien mediator – instead of man himself being the mediator for man – man regards his will, his activity and his relation to other men as a power independent of him and them. His slavery, therefore, reaches its peak. It is clear that this mediator now becomes a real God, for the mediator is the real power over what it mediates to me. Its cult becomes an end in itself. Objects separated from this mediator have lost their value. Hence the objects only have value insofar as they represent the mediator, whereas originally it seemed that the mediator had value only insofar as it represented them. This reversal of the original relationship is inevitable. This mediator is therefore the lost, estranged essence of private property, private property which has become alienated, external to itself, just as it is the alienated species-activity of man, the externalised mediation between man's production and man's production. All the qualities which arise in the course of this activity are, therefore, transferred to this mediator. Hence man becomes the poorer as man, i.e., separated from this mediator, the richer this mediator becomes.

This is only tangibly related to your comment, but even before you get the unemphatic part, the regressive taxes alone set rich people apart from poor people. If you make enough money have to pay taxes at the lowest bracket in the US it's 10% taxes with minimum $22k a year income. That is $2200 a year, which is a crazy amount for them to be able afford when someone in the highest tax bracket is paying 37% and it doesn't start until $578k for a single filing. That's about $214k in taxes with about $364k left over to be as empathetic as they want to be with it. It would take the person who is paying 10% in taxes 16.5 years just to make what the person who is making half a million a year makes AFTER TAXES!

It's very hard for either group to be empathetic to the other, but for vastly different reasons.

I am very bad at public math if anyone sees a glaring issue.

I agree with your sentiment but that's not how taxes work... Only the money after 578k is at taxed at 37%... So the first 22k is taxed as 10% even if you make a billion dollars.

How is that proving my point any less? You are absolutely right those fucking billionaires way more than $578k every day and yet the person who pays at 10% is going to feel that tax burden so much more than someone making a million dollars!

Some 'people' aren't human and shouldn't be treated as such.

No I refuse to sink to that level of ignorance. That’s how you get Gazas happening, seeing people as not people. Any sweeping generalization of any group of people is inherently wrong. Saying all rich are unempathetic and not human is fucking wild and if you can’t see what wrong with that rhetoric then yikes

There’s no emotional sensitivity, they’re just afraid of the guillotine.

I feel like rich people are more brazen than ever before. It's a long time before we see any guillotines for the rich in my country at least (the US). We regularly put people down who have pennies to their name though or just average Joes living their lives. Death by cop and death by violence in a broken penal system. Also completely unavoidable health issues that increasingly only the wealthy end can afford to rectify.

Yeah it is a different country for the wealthy here in the US. Pretty sure that is everywhere though.

Look I get the frustration but I feel like trying to guillotine an entire damn car is more trouble than the catharsis would be worth

"emotional sensitivity" is a funny way to to misspell: fear of guillotine

Nobody has cut their taxes in about 4 years they must be feeling really poor.

This comment makes no sense, you misinterpreted the headline. It is saying that the rich are feeling apprehensive about conspicuous consumption due to the increasing economic disparity in the world.

Imagine getting upset because a joke wasn't factual enough.

If this "joke" wasn't referring to "cost of living" in the title, then I guess you're right, but I definitely wasn't upset.

It was referring to EVERYONE ELSE's cost of living. They're being careful not to flaunt it while so many people (not them) are hurting.

Edit: sorry replied to wrong comment

Heck no.

The masses have noticed how hard they’ve been getting screwed.

The rich know they’re absolutely stupid rich.

And they’re scared.

That’s all there is to it. Don’t attribute to them feelings of remorse or guilt. If there was any of that in them they’d cough up the dough for whatever, but no…they’re still doing the same thing they’ve always done just not as obviously public.

We’re making noises about wealth taxes and all that and they’re thinking that if we see fewer Lamborghinis out there we’ll suddenly forget and leave them to their hoards.

Scared of what? Getting cancelled on Twitter?

They aren’t scared, they just don’t want to pay taxes so they can have moar.

Spoiler alert: they will still have plenty more once we start taxing them.

This article reads like some sort of weird prodding of rich egos to buy Bentleys, i guess.

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Only by abolishing poverty can Bentley sales go up. Bentley shareholders 🤝 the working class, allies in the fight against capitalism.

Bentley can only be successful if they sell cars. If their consumer base is stagnant or shrinking, they can't increase units or profits. But the more consumers can afford a Bentley, the less exclusive Bentley becomes.

I don't know if Bentley is privately held. But if i was a shareholder, I'd be looking to push that market share.

is this someone's pathetic attempt to make the ultra rich more likable?

The ultra rich don't have Bentleys anyway. They appeal more to the upper middle class wannabe rich people, who probably aren't as well off as they used to be.

Maybe the rich are starting to see Bentley means "bring the guillotine over here!"

Emotional Sensitivity: "Yes, we're emotionally sensitive to the fact that the poors want to cut our heads off and watch them roll. We need to hide our wealth so they're less likely to strike out at us."

Fixed that for you.

Who'd have thought that it would be awkward splashing out crazy amounts of money on making yourself a little comfier when the world is on fire. A bit of privilege guilt isn't exactly a bad thing.

I’m sure it has nothing to do with Bentleys getting uglier while other luxury cars are getting cooler looking.

I don't think there has been a decent looking Bentley in my lifetime.

It's more likely that the rich already have all the luxury cars they want, and are looking for other ways to flaunt their wealth.

I've never known a rich person to be so self-conscious as to experience this kind of 'emotional sensitivity'.

It's not "emotional sensitivity", it's "if I drive this through Croydon on my way to the Woldingham Estates, will someone throw a brick at me and my kids?" and given the sheer state of Croydon right now, the answer these days is more "yes" than "no"

Also, they're shit cars.

I don't think I've ever heard anyone classify all Bentleys as "shit" before. Poor value for money is fair but "shit" is unhinged.

When Rolls and Bentley were the same company, in the 70s and 80s , they were a maintenance nightmare

What you're saying is all Bentleys are shit because half a century ago they were expensive to maintain?

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Meanwhile other brands like Tesla are selling like hotcakes. Maybe Bentley should make better cars.

Teslas aren't particularly well-made, either. The very first one I rode in had a broken rear left seatbelt, which was just stuck in place and couldn't be pulled out. No one had ridden in that seat before it or tried using it, so it hadn't been noticed. The owner had to have the front passenger door seal replaced on receipt, which he noticed wasn't properly sealing because there was a lot of noise coming from that door while driving, as if the window was rolled down. If basic things like that make it through quality control, imagine what else does that isn't immediately noticeable.

I think the problem is Bentleys association with old rich. They aren’t terribly exciting cars and have stuck to largely the same styling just slightly evolved. People want new things.

Teslas and Bentleys aren't even comparable cars.

The Model S has the interior of a nice Camry, but with an iPad strapped on. Bentleys are legitimate ultra luxury cars with absurd interior quality.

From what I've heard, Teslas are pretty shitty in terms of quality and reliability

Well, firstly, comparing a Tesla and a Bentley is like saying that a hotdog cart sold more hotdogs than a Michelin Star restaurant sold filet mignons. They're just not even remotely comparable, because your average Tesla (Model 3/Y) sells for about 1/5th of what a typical Bentley costs, and with tax credits and all the "end of month incentives" they keep rolling out, a Model 3 can cost less than a Camry in many cases. They have the Model S, but even then, even a loaded Model S just barely touches the cheapest entry level Bentley price range.

Secondly, Teslas haven't been selling like "hotcakes" for close to 2 years now. They've had to massively slash prices non-stop to keep sales up, and even then that hasn't really been working. They're having to cut production, have been building up inventory, and they're still seeing sales stagnating and falling revenue.

Just homebrew something if you're that worried about it, worst case you have a nice new car, best case, you have a legitimate competitor if you can find the capital, which you most likely can because you're a rich fuckass.

Pretty sure just having a not I-Pad dash alone would get your brand selling like hotcakes.

ITT: people trying to explain what it’s like to be extremely wealthy without knowing anything about it.

ITT poor people wonder about rich people wondering about poor people wondering about them

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What led you to believe you were deserving of help?