I use FireFox + uBlock Origin, and never see ads. I did have to disable my other adblock/privacy extensions (DuckDuckGo Privacy Essentials, PrivacyBadger, and Ghostery) for YouTube before its anti-adblock stopped complaining, but FF+uBO seems to work just fine with default filters enabled.
Yep. 2nd part is important.
The way I solved this was to leave my regular browser setup alone, make a new Firefox profile just for YouTube, install ONLY ublock origin, and create a shortcut to that profile on my desktop.
Now I only use that profile for YouTube. I haven’t seen one ad since this thing started.
Firefox has profiles?
Always has been.
See about:profiles and the --profile ${directory} switch.
I did the same for Facebook
these privacy extensions all overlap anyway.
Huh I still have these addons active, and it still works with pihole, ublock and Firefox ...
Or you can try switching your VPN to a European location while using Ublock. I think YouTube's anti-adblocking violates EU privacy laws
Edit: fixed formatting 🫠
Newpipe has been working very well for me... for now.
Been using it for years without issue. Get the version with Sponsorblock, it's worth it
I strongly suggest to try Libretube, it's better IMO.
I did for.the last year and a half. It has yet to block a single sponsor while the Firefox sponsorblock works fine lol.
It also, for the past few weeks, now has a "report problem" banner at the start of every video. Might look at an alternative.
For desktop, Firefox + ublock origin has yet to have me see a single ad.
Strange...I haven't had that happen to me at all. I wish I was smart enough to figure it out for ya, but all I can say is that it works for me
Came here to post this, I started using FreeTube before even the Anti-Adblock shit started because I couldn't stand the algorithms and reccomendations anymore, as well as pushing features IDGAF about like Shorts. Made my browsing experience much more easier.
Same, I never saw a single ad on YouTube and I use it a lot
I can confirm the first 3 are working for me as well.
I saw a warning once a while ago on Firefox… and completely forgot this was a thing until I saw this post right now. I’ve had absolutely no issues. I guess I’m lucky…?
I dont think it's luck, Firefox and ublock origin have continued working fine on YouTube for all of the people that I know use it, at least on PC. I think everybody got the warning popup at least once.
Unfortunately, Firefox usage is at an all time low. Google just hasn't had time to get around us.
I personally don't use Youtube (I prefer using Libredirect with Piped/Invidious) but I tried Youtube on Firefox with UBlock and I didn't have any problem. This might sound dumb but what filters do you use on UBlock? I have read that turning on some filters would help with this but I'm not sure.
Yeah, in general, you'll be fine with Firefox and any of the default filters uBlock provides (even the ones that are disabled by default). The issue usually comes from outdated third-party filter lists that try to block youTube's tracking. Since the changes, you should pretty much only rely on the official lists for anything YouTube-related.
Or maybe OP's got another extension that tries to block ads. I know I've had to disable Enhancer for YouTube's ad blocking (because YouTube detects it immediately).
If you are using chrome, ditch it and use something like braver or firefox.
We are already in 2024, which means that Chrome probably does not support manifest-V2 anymore. (What an unexpected turn of events)
I haven't had a SINGLE adblock message when I use YouTube with Adguard + Ublock origin and the FF "strict" option for privacy.
But I also don't log into any accounts.
My wife was getting messages all the time (logged in) with the same adblockers. I installed an add-on that speeds up ads so fast that you don't even notice them. LOL Problem solved!
I'm logged in and it works with pihole, ublock and Firefox.
Firefox + ublock still works perfectly fine for me.
They don't roll these measures out to all YT accounts at once. I had to start a new google account to get the uBlock/Firefox combo to work again.
Same, I never saw the adblocker screen to this day.
Firefox + uBlock Origin. if you keep seeing the anti-adblock message there are certain filters you must input. I'm sure you can find it somewhere on the Internet. If it comes back then you simply refresh your filters.
There are no certain filters. If you see the message, it's 99% of the time other adblockers/addons/maybe even browser settings interfering. If you literally have stock Firefox with uBlock you will see no ads.
Use open source youtube third party apps and everything will be good,
For pc freetube,
For tv smarttube next,
For android newpipe, libretube, clipious, revanced,
There's also some for ios, but my last iphone was iphone 5s so i don't know how is it now
Since he mentioned invidious, I an guessing he doesn't wanna use any third party clients or sites. I myself only use freetube and piped variants for privacy reasons but I have to admit, they lack a lot of features and hard to recommend for non privacy concerned people.
Edit: Oh the modded ones like revanced and smarttube(is it?) on other hand is super easy and worth trying
I've been seeing these posts for a couple of months now, but I haven't had any issues with uBlock origin and Chrome at work, or uBlock origin and Firefox at home. Why am I able to still use these things if YouTube has been blocking them for a couple of months now?
Same, they must not have rolled it out to everyone, I have firefox/ublock origin on PC and android and have yet to see an ad on youtube, and the quality and speed of loading seem to be fine.
I doubt they would ever do this, but I wonder if they have some metric about the user's likeliness of clicking ads, and prevent more 'advertisable' users from blocking the ads but let some keep blocking them because it wouldn't make as much of a difference, or they would just leave youtube. If my adblock stopped working I would stop using youtube, without a doubt. I am allergic to ads.
That actually seems plausible. I never click anything except for a video I'm searching for. I don't engage on YouTube, and if there's an unskippable ad, I immediately leave. So I would definitely fall into the "unlikely to click ads" category.
I guess it would contribute to the confusion too. Works on my computer.
If you have the means, you could self-host a Piped server? Otherwise, try out https://piped.video.
If it's a mobile problem, get Newpipe. It's not on the App Store, you have to go on the website to get it, but it absolutely is worthwhile. Firefox and you block still works just fine though on desktop.
Windows supports Android apps. You can use Newpipe there, too. I mean, I don't know why you would since uBlock works fine, but you could.
You said App Store. Can Apple users install NewPipe? I have it on Android, but my wife uses iOS, and we thought she wouldn't be able to use it.
For my daily driver iOS device I use invidious webui, but my mrs + kids are all fine using yattee as an app frontend to invidious.
Thank you.
Revanced hasn't stopped working for me and I don't even bother updating.
Hell, I'm still using the original Vanced. No clue how it's managed to escape death for all of these months, but I'm not complaining
Whaaaaat?? That stopped working for me ages ago!
My guess is that it has something to do with my YouTube Premium subscription never triggering Google's anti-adblock software, which means the app was never flagged for a soft lock.
I use Vanced for the SponsorBlock, increased default play speed, background payback, and other assorted tweaks rather than for the ad blocking, but blocking ads will definitely jump to the top of my list if my "Google Play Family" ever stops paying for premium. At which point I guess I'll migrate to GrayJay?
That makes sense.
I get that warning all the time and it's just a reminder to go update my browser and update all of my filters for ublock origin. After everything's updated YouTube goes back to working
Using Chrome and uBlock for work, no issues.
Firefox and uBlock for personal, no issues.
Try only using uBlock, uninstall all other extensions. Works great for me on both Firefox and Chrome.
I uninstalled and reinstalled ublock and restarted my computer and it worked amazingly. I’m sorry if it doesn’t for you! Like others said, try clearing cookies/history/errything.
UPDATE: Ads. I was wrong. I will try updating again.
I switched over to this script on my desktop, and I use NewPipe on mobile. The script requires you to disable your ad blocker for YT, and then uses a different method to bypass ads that hopefully google will be less likely to patch.
yt-dlp and PeerTube.
I use Tube Archivist to download videos from my subscriptions then watch them through Jellyfin.
I have some homework to do now. I use jellyfin and wanted a way to do this
Does each channel show up as a show? With each video being an episode?
SponsorBlock is really good for dealing with the "this video was brought to you by" ads. There are also some other extensions that will either auto-press the "Skip Ad" button when possible, and others that will treat it like a podcast app and just change the playback speed for the ads to some really really fast speeds. So the ads are still present, but are over in seconds.
For PC: Libredirect plugin on firefox and point it to freetube (Freetube.io)
For Android: Grayjay (https://grayjay.app/) (Sideload it, don't install from the play store)
For IOS: Pick an invidious instance and ponder the bad choices that led to you using an apple product.
Use libretube, which is free software, unlike greyjay. It's on F-Droid.
Grayjay is also different, as it aims to be another platform for content creator monetisation
Grayjay has a much better user experience and incorporates multiple platforms, sponsorblock, etc al.
Libretube is ok at best. Newpipe+sponsorblock via Izzy on droid is better in every way.
I'm just waiting for the day DRM comes to other ad-riddled websites...
I'll go back to irc, I'm over this current internet, we need a new one.
Or an old one, maybe…
I always wanted to get into IRC, where should one start?
I'm sure there's a better fix, but I found that if I block the pop up, I can't click anything on the screen EXCEPT I can right click and do picture in picture and can play and do everything I need. If I go back, I can at least see what I want to watch, click it, then do pip.
FUCK ADS
fuck ads = fuck google. google is the reason the internet is shit now.
I'd argue it's a mountain thing. I think they helped it get to a great place.. then decided to make more billions by making it worse.
You go up, you go down.
I use Piped + LibreTube, and I self-host Piped to get better and more consistent load times. Works very well, only minor issues every now and then.
inconvenient but cobalt.tools
Are you using chrome or Firefox?
AdGuard is still working for me on all platforms. (Mac OS Safari, iOS Safari)
I usually watch YouTube on a laptop hooked up to my tv, so I downloaded freetube and just imported my subscriptions. It's got sponsorblock and other features built in, but you can't like or comment on videos. Overall though I've been using it for about 6 months now and wouldn't dream of going back to YouTube and trying to constantly deal with them fucking it up more daily.
Ublock plus pihole are still going strong, no ads or banners yet, fingers crossed
Yeah also on firefox
Pihole does nothing in this case
If you say so, i just noted that that's my setup and that it works.
I've been using ProtonVPN on my router with adblock and antimalware features enabled, and uBlock on Firefox and I've never encountered a problem when I click on YouTube links.
I normally use invidious anyway.
Like the majority I am using Ublock and Firefox, but I've noticed over the last month it is very slow to catch up to YouTube ads and I'm seeing them make it through a lot more often.
Did you delete Google and Youtube cookies when you reloaded the UBlock stuff? That's a necessary step.
i'm using safari on macOS, and i've had pretty good luck with Ad Guard Pro. when i get the adblock warning, i switch my user agent. when that doesn't work, deleting my cookies usually does the trick.
Hmm. I had it pop up for the first time in ages today, but updating filters and clearing cookies did the trick.
Is this an American thing? Haven't had any issues with this in the EU
So I only use Brave for YouTube. I definitely won’t be recommending it, but I’m torn between whether I’m being a leech of ad-free user generating what should be near zero revenue or if I’m being valuable as a number to ad to user counts.
There are other plugins that get flagged like some if the YT Premium features (cant remember the exact name)
Ublock/adnauseum work fine after uninstalling that stuff
Brave usually zero ads
unpopular answer: youtube premium as bundled with a wider google subscription, aka Google One or the like
You’re in the wrong forum
I will just stop using youtube (unless necessary and I deal with the ads the 2x monthly I use it for "how to replace radiator 2002 camry" or similar) before I pay them.
I'm on someone else's Google One, so I get it for free. For now, that means I can run yt-dlp on those pesky premium-only videos, which is nice.
Well well well... We have a Google fanboy here.
While you at it, route all your traffic though Google's new and shiny proxy, for that extra privacy peace of mind. /s
Someone else pays for the storage for me. I personally give google $0
This is (sadly) the way. Use a VPN to get a better deal in another country as well for extra bang for the buck
I had good luck with paying for YouTube Premium. Can use a VPN to get it so dirt cheap I wouldn't bother with working around it.
take a look at which mag you're on, and then think about if any of us want to pay to block ads.
I'm perfectly aware. Everyone keeps saying that piracy is a convenience issue but people seem to go great lengths to get YouTube for free given how expensive it is to run and how much value it provides.
For how much "value" it provides (shareholders) they seem very keen on squeezing even more out of it. Why should we make their job easier? They certainly don't make their content creators jobs easier.
It's telling that you're completly skipping over content creators.
I’m still just using Firefox and ublock origin…
Same, no problems yet.
Same. Havent noticed any slowdown. Havent noticed any ads.
I also use some extensions to make the suggestions page not look like ass. But those are cosmetic.
I use FireFox + uBlock Origin, and never see ads. I did have to disable my other adblock/privacy extensions (DuckDuckGo Privacy Essentials, PrivacyBadger, and Ghostery) for YouTube before its anti-adblock stopped complaining, but FF+uBO seems to work just fine with default filters enabled.
Yep. 2nd part is important.
The way I solved this was to leave my regular browser setup alone, make a new Firefox profile just for YouTube, install ONLY ublock origin, and create a shortcut to that profile on my desktop.
Now I only use that profile for YouTube. I haven’t seen one ad since this thing started.
Firefox has profiles?
Always has been.
See
about:profiles
and the--profile ${directory}
switch.I did the same for Facebook
these privacy extensions all overlap anyway.
Huh I still have these addons active, and it still works with pihole, ublock and Firefox ...
Android: https://newpipe.net/
For PC: https://freetubeapp.io/
Or you can try switching your VPN to a European location while using Ublock. I think YouTube's anti-adblocking violates EU privacy laws
Edit: fixed formatting 🫠
Newpipe has been working very well for me... for now.
Been using it for years without issue. Get the version with Sponsorblock, it's worth it
I strongly suggest to try Libretube, it's better IMO.
I did for.the last year and a half. It has yet to block a single sponsor while the Firefox sponsorblock works fine lol.
It also, for the past few weeks, now has a "report problem" banner at the start of every video. Might look at an alternative.
For desktop, Firefox + ublock origin has yet to have me see a single ad.
Strange...I haven't had that happen to me at all. I wish I was smart enough to figure it out for ya, but all I can say is that it works for me
Came here to post this, I started using FreeTube before even the Anti-Adblock shit started because I couldn't stand the algorithms and reccomendations anymore, as well as pushing features IDGAF about like Shorts. Made my browsing experience much more easier.
I have also heard of https://revanced.app/ for mobile, but never tried it.
This is the correct link: https://revanced.app/ or even Github directly: https://github.com/revanced
I think revanced . net should not be trusted
I have edited my post to address that, thank you
Here is a website that keeps track of the latest YouTube anti-adblock scripts and if uBlock Origin's filters are updated to bypass it: https://drhyperion451.github.io/does-uBO-bypass-yt/
No issues with:
Same, I never saw a single ad on YouTube and I use it a lot
I can confirm the first 3 are working for me as well.
I saw a warning once a while ago on Firefox… and completely forgot this was a thing until I saw this post right now. I’ve had absolutely no issues. I guess I’m lucky…?
I dont think it's luck, Firefox and ublock origin have continued working fine on YouTube for all of the people that I know use it, at least on PC. I think everybody got the warning popup at least once.
Unfortunately, Firefox usage is at an all time low. Google just hasn't had time to get around us.
I personally don't use Youtube (I prefer using Libredirect with Piped/Invidious) but I tried Youtube on Firefox with UBlock and I didn't have any problem. This might sound dumb but what filters do you use on UBlock? I have read that turning on some filters would help with this but I'm not sure.
Yeah, in general, you'll be fine with Firefox and any of the default filters uBlock provides (even the ones that are disabled by default). The issue usually comes from outdated third-party filter lists that try to block youTube's tracking. Since the changes, you should pretty much only rely on the official lists for anything YouTube-related.
Or maybe OP's got another extension that tries to block ads. I know I've had to disable Enhancer for YouTube's ad blocking (because YouTube detects it immediately).
If you are using chrome, ditch it and use something like braver or firefox.
We are already in 2024, which means that Chrome probably does not support manifest-V2 anymore. (What an unexpected turn of events)
I haven't had a SINGLE adblock message when I use YouTube with Adguard + Ublock origin and the FF "strict" option for privacy.
But I also don't log into any accounts.
My wife was getting messages all the time (logged in) with the same adblockers. I installed an add-on that speeds up ads so fast that you don't even notice them. LOL Problem solved!
Do you remember what that extension is?
I'm 90% sure it's "Ad Speedup".
https://github.com/0x48piraj/fadblock
I'm logged in and it works with pihole, ublock and Firefox.
Firefox + ublock still works perfectly fine for me.
They don't roll these measures out to all YT accounts at once. I had to start a new google account to get the uBlock/Firefox combo to work again.
Same, I never saw the adblocker screen to this day.
Firefox + uBlock Origin. if you keep seeing the anti-adblock message there are certain filters you must input. I'm sure you can find it somewhere on the Internet. If it comes back then you simply refresh your filters.
There are no certain filters. If you see the message, it's 99% of the time other adblockers/addons/maybe even browser settings interfering. If you literally have stock Firefox with uBlock you will see no ads.
I can't find it, do you specifically know where?
Use open source youtube third party apps and everything will be good, For pc freetube, For tv smarttube next, For android newpipe, libretube, clipious, revanced, There's also some for ios, but my last iphone was iphone 5s so i don't know how is it now
Since he mentioned invidious, I an guessing he doesn't wanna use any third party clients or sites. I myself only use freetube and piped variants for privacy reasons but I have to admit, they lack a lot of features and hard to recommend for non privacy concerned people.
Edit: Oh the modded ones like revanced and smarttube(is it?) on other hand is super easy and worth trying
I've been seeing these posts for a couple of months now, but I haven't had any issues with uBlock origin and Chrome at work, or uBlock origin and Firefox at home. Why am I able to still use these things if YouTube has been blocking them for a couple of months now?
Same, they must not have rolled it out to everyone, I have firefox/ublock origin on PC and android and have yet to see an ad on youtube, and the quality and speed of loading seem to be fine.
I doubt they would ever do this, but I wonder if they have some metric about the user's likeliness of clicking ads, and prevent more 'advertisable' users from blocking the ads but let some keep blocking them because it wouldn't make as much of a difference, or they would just leave youtube. If my adblock stopped working I would stop using youtube, without a doubt. I am allergic to ads.
That actually seems plausible. I never click anything except for a video I'm searching for. I don't engage on YouTube, and if there's an unskippable ad, I immediately leave. So I would definitely fall into the "unlikely to click ads" category.
I guess it would contribute to the confusion too. Works on my computer.
If you have the means, you could self-host a Piped server? Otherwise, try out https://piped.video.
If it's a mobile problem, get Newpipe. It's not on the App Store, you have to go on the website to get it, but it absolutely is worthwhile. Firefox and you block still works just fine though on desktop.
Windows supports Android apps. You can use Newpipe there, too. I mean, I don't know why you would since uBlock works fine, but you could.
You said App Store. Can Apple users install NewPipe? I have it on Android, but my wife uses iOS, and we thought she wouldn't be able to use it.
For my daily driver iOS device I use invidious webui, but my mrs + kids are all fine using yattee as an app frontend to invidious.
Thank you.
Revanced hasn't stopped working for me and I don't even bother updating.
Hell, I'm still using the original Vanced. No clue how it's managed to escape death for all of these months, but I'm not complaining
Whaaaaat?? That stopped working for me ages ago!
My guess is that it has something to do with my YouTube Premium subscription never triggering Google's anti-adblock software, which means the app was never flagged for a soft lock.
I use Vanced for the SponsorBlock, increased default play speed, background payback, and other assorted tweaks rather than for the ad blocking, but blocking ads will definitely jump to the top of my list if my "Google Play Family" ever stops paying for premium. At which point I guess I'll migrate to GrayJay?
That makes sense.
I get that warning all the time and it's just a reminder to go update my browser and update all of my filters for ublock origin. After everything's updated YouTube goes back to working
Using Chrome and uBlock for work, no issues.
Firefox and uBlock for personal, no issues.
Try only using uBlock, uninstall all other extensions. Works great for me on both Firefox and Chrome.
For android, I use https://revanced.app/
For desktop, I use https://freetubeapp.io/
Piped.video
I don't see any issues with ublock
I uninstalled and reinstalled ublock and restarted my computer and it worked amazingly. I’m sorry if it doesn’t for you! Like others said, try clearing cookies/history/errything.
UPDATE: Ads. I was wrong. I will try updating again.
I switched over to this script on my desktop, and I use NewPipe on mobile. The script requires you to disable your ad blocker for YT, and then uses a different method to bypass ads that hopefully google will be less likely to patch.
yt-dlp and PeerTube.
I use Tube Archivist to download videos from my subscriptions then watch them through Jellyfin.
I have some homework to do now. I use jellyfin and wanted a way to do this
Does each channel show up as a show? With each video being an episode?
SponsorBlock is really good for dealing with the "this video was brought to you by" ads. There are also some other extensions that will either auto-press the "Skip Ad" button when possible, and others that will treat it like a podcast app and just change the playback speed for the ads to some really really fast speeds. So the ads are still present, but are over in seconds.
For PC: Libredirect plugin on firefox and point it to freetube (Freetube.io)
For Android: Grayjay (https://grayjay.app/) (Sideload it, don't install from the play store)
For IOS: Pick an invidious instance and ponder the bad choices that led to you using an apple product.
Use libretube, which is free software, unlike greyjay. It's on F-Droid.
Grayjay is also different, as it aims to be another platform for content creator monetisation
Grayjay has a much better user experience and incorporates multiple platforms, sponsorblock, etc al.
Libretube is ok at best. Newpipe+sponsorblock via Izzy on droid is better in every way.
I'm just waiting for the day DRM comes to other ad-riddled websites...
I'll go back to irc, I'm over this current internet, we need a new one.
Or an old one, maybe…
I always wanted to get into IRC, where should one start?
I'm sure there's a better fix, but I found that if I block the pop up, I can't click anything on the screen EXCEPT I can right click and do picture in picture and can play and do everything I need. If I go back, I can at least see what I want to watch, click it, then do pip.
FUCK ADS
fuck ads = fuck google. google is the reason the internet is shit now.
I'd argue it's a mountain thing. I think they helped it get to a great place.. then decided to make more billions by making it worse.
You go up, you go down.
I use Piped + LibreTube, and I self-host Piped to get better and more consistent load times. Works very well, only minor issues every now and then.
inconvenient but cobalt.tools
Are you using chrome or Firefox?
AdGuard is still working for me on all platforms. (Mac OS Safari, iOS Safari)
I usually watch YouTube on a laptop hooked up to my tv, so I downloaded freetube and just imported my subscriptions. It's got sponsorblock and other features built in, but you can't like or comment on videos. Overall though I've been using it for about 6 months now and wouldn't dream of going back to YouTube and trying to constantly deal with them fucking it up more daily.
Ublock plus pihole are still going strong, no ads or banners yet, fingers crossed
Yeah also on firefox
Pihole does nothing in this case
If you say so, i just noted that that's my setup and that it works.
I've been using ProtonVPN on my router with adblock and antimalware features enabled, and uBlock on Firefox and I've never encountered a problem when I click on YouTube links.
I normally use invidious anyway.
Like the majority I am using Ublock and Firefox, but I've noticed over the last month it is very slow to catch up to YouTube ads and I'm seeing them make it through a lot more often.
Did you delete Google and Youtube cookies when you reloaded the UBlock stuff? That's a necessary step.
i'm using safari on macOS, and i've had pretty good luck with Ad Guard Pro. when i get the adblock warning, i switch my user agent. when that doesn't work, deleting my cookies usually does the trick.
Hmm. I had it pop up for the first time in ages today, but updating filters and clearing cookies did the trick.
Is this an American thing? Haven't had any issues with this in the EU
CC BY-NC-SA 4.0
Piped has been working great for me
revanced hasn't had any issues or required any workarounds
Never mind. See below.
https://www.spacebar.news/stop-using-brave-browser/
Hmm…
So I only use Brave for YouTube. I definitely won’t be recommending it, but I’m torn between whether I’m being a leech of ad-free user generating what should be near zero revenue or if I’m being valuable as a number to ad to user counts.
There are other plugins that get flagged like some if the YT Premium features (cant remember the exact name)
Ublock/adnauseum work fine after uninstalling that stuff
Brave usually zero ads
unpopular answer: youtube premium as bundled with a wider google subscription, aka Google One or the like
You’re in the wrong forum
I will just stop using youtube (unless necessary and I deal with the ads the 2x monthly I use it for "how to replace radiator 2002 camry" or similar) before I pay them.
I'm on someone else's Google One, so I get it for free. For now, that means I can run yt-dlp on those pesky premium-only videos, which is nice.
Well well well... We have a Google fanboy here.
While you at it, route all your traffic though Google's new and shiny proxy, for that extra privacy peace of mind. /s
Someone else pays for the storage for me. I personally give google $0
This is (sadly) the way. Use a VPN to get a better deal in another country as well for extra bang for the buck
I had good luck with paying for YouTube Premium. Can use a VPN to get it so dirt cheap I wouldn't bother with working around it.
take a look at which mag you're on, and then think about if any of us want to pay to block ads.
I'm perfectly aware. Everyone keeps saying that piracy is a convenience issue but people seem to go great lengths to get YouTube for free given how expensive it is to run and how much value it provides.
For how much "value" it provides (shareholders) they seem very keen on squeezing even more out of it. Why should we make their job easier? They certainly don't make their content creators jobs easier.
It's telling that you're completly skipping over content creators.