Unity temporarily closes offices amid death threats following contentious pricing changes

Namahanna@lemm.ee to Technology@lemmy.world – 900 points –
engadget.com
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Shitty Executive: “Oh shit, our terrible idea turned out to be wildly unpopular and we’re getting massive negative feedback! Quick, play the death threats card to make us look like the victim!”

Perhaps they could pay a small fee to not receive them.

Or purchase the Happy Customer Times Season Pass, where for 12 months they only receive feedback telling them how awesome they're doing. Only $39.99 per employee!

*fees are liable to change at any time without notice, new prices may be applied retroactively

20 cents for every death threat not sent? Sure! Whos counting? Dont worry, our propiertary system counts every unsent message, you only need to pay up ^(works every previously unsent message, but only if you got more than 200 000 the past year, we got you)

Bit seriously, why do some people always so eager to send death threats? It almost never achieves anything, gets you on the moral low ground and doesn't even get to the right persons the first place.

I’m sure there’s a PR playbook somewhere with a flowchart that says, did you screw up really badly and you look like the villain? - yes - There’s public outrage? - yes - say there’s death threats

No need for death threats. Unity already committed suicide.

I hope so, but frankly we'll just have to see. The people with the money and power usually win.

I imagine this policy will quietly be pulled with a statement about how due to "not expecting how unpopular the decision was"

As soon as they get a subpoena from... every AAA developer.

This would include Warner bros, as they own a video game Studio, in fact I believe Mortal Kombat 1 uses unity, and it's supposed to be what gets their Christmas bonus this year. They would be fools to not already have their people on the case.

Unsurprisingly, it's likely that this "death threats" situation was made up by the ceo: https://www.reddit.com/r/gamedev/comments/16j21jg/the_truth_behind_the_unity_death_threats/

It's a reddit link, ik... here's a copy of the post:

The truth behind the Unity "Death Threats"

Unity has temporarily closed its offices in San Francisco and Austin, Texas and canceled a town hall meeting after receiving death threats, according to Bloomberg.

Multiple news outlets are reporting on this story, yet Polygon seems to be the only one that actually bothered to investigate the claims.

Checking with both Police and FBI, they have only acknowledged 1 single threat, from a Unity employee, to their boss over social media. Despite this their CEO decided to use it as an excuse to close edit:all 2 of their offices and cancel planned town hall meetings. Here is the article update from Polygon:

Update: San Francisco police told Polygon that officers responded to Unity's San Francisco office "regarding a threats incident." A "reporting party" told police that "an employee made a threat towards his employer using social media." The employee that made the threat works in an office outside of California, according to the police statement.

https://www.polygon.com/23873727/unity-credible-death-threat-offices-closed-pricing-change

Polygon also contacted Police in the other cities and also the FBI, this was the only reported death threat against Unity that anyone knew of.

This is increasingly looking like the CEO is throwing a pity party and he's trying to trick us all into coming.

Everyone blaming "people" in the comments and they just fell to the CEO charade to get sympathy points.

Yeah if I were the CEO I would be avoiding a town hall like the plague.

He essentially just called a bomb threat on his highschool before a final he was going to fail. Then came home to his family crying about how scary it all was.

Yep, a lot of companies will make shit up to make people feel bad for them, and to try to make themselves seem like the victims in all of this while hiding the real victims when they are the abusers.

It's honestly fucking disgusting behaviour, it makes me sick.

Yep it doesn't surprise me, I've seen many people claim "death threats" to get out of responsibility for doing or saying something that was not respectable, or that was flat out evil.

They do this because it works very well, death threats are so serious and so scary that if somebody said they got them you would immediately give that person a pass (unless they're a Nazi then they deserve it, you don't give Nazis a pass for anything) no proof required, though it also would be incredibly easy to forge proof of such an event for anyone skeptical and it would be enough for 99% of people, the remaining 1% of dissent would then be written off as crazy people.

I'm willing to bet that this will continue to happen and people will continue to go along with it because there are enough cases of people making real death threats to innocence cover up the false ones and make them seem more real than they actually are.

This shouldn't be a distraction from the core issue, but obviously people should cut this shit out.

You can't sneeze online without some sociopathic child threatening to slit your throat.

Edit: Annnd it was an employee of Unity that made the threats...

THAT IS NOT TRUE AT ALL!

I SHOULD SLIT YOUR THROAT FOR SAYING SUCH OBVIOUS WRONG STATEMENTS!

/s

One day you're going to sneeze, and then you'll get yours.

I was gonna point out, that they would have to sneeze online

I sometimes forget, we're not in 2000, where else would they sneeze? Irl?

Whatcha wanna bet there aren't any death threats? Seems to be a go to for "we're assholes, but look at these imaginary assholes instead!"

Don't underestimate that shit. I've personally got death threats before. People are dumb as fuck. I've seen people actually follow through. Life is fucked up. Everyone's batshit these days.

I don't say that in Support of unity though.

Yeah, not only will people send death threats, but they'll send them to random people they see on LinkedIn who happen to have the company in their bio.

Instead of, like, to the CEO's house.

Because too many people are both angry reactionaries, and also cowards.

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I will absolutely take that bet. Given both how unpopular the decision is combined with it being even tangentially related to the gaming community I would be astonished if they didn't receive death threats.

Knowing how despicable the worst of the gaming community can be, I have no doubts that death threats were real.

I also have no doubts that the despicable CEO, like others of his ilk who receive entirely justified negativity for their stupidity, will milk it as an excuse to dilute the negative feedback and shift to victimization.

I don't doubt for a second they are real. There are some really scary sycophantic gamers out there.

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Talk about blowing shit out of proportion. People need to realize that making death threats is a good way to make the bad guys look like the good guys.

Which is probably why the CEO made it up using the single death threat from an employee as an excuse to close the company for the day and probably also get pity from people for it (see here for more details).

I bet it probably won't stay that way though, he'll probably realize people are onto his lies and make some death threats from sock-puppet accounts and claim "No 4 reAl pEopLe arE sENdiNg m3 deAth tHreAts" I wouldn't put it past him if people don't keep falling for the current one, and if people keep the heat on him for his current bad decisions.

So, the leadership of Unity is a complete piece of shit, but death threats (or really, any other threat of violence) are just straight up idiotic. It’s a game engine company. There are much more fun and interesting (and, you know, legal) ways to kill the company in a commercial sense.

I feel bad for the regular workers there who can't choose the direction of the company and need that job to live.

But frankly if they were all directed just to the CEO, I couldn't be less bothered. Wealthy assholes don't have empathy, don't listen to reasons, aren't bound by rules. Even lawsuits today are decided more by who has the most money than who is in the right. Maybe it's not so bad if folks put some fear in him, specifically.

Sure, there are more worthy causes to direct that sort of outrage to. Then again there's the livelihood of a large number of smaller creators to consider. This isn't just about a fictional thing not being the way someone wanted.

Well, they are idiotic, yes. In the sense that if you mean to kill someone, telling them beforehand is wildly counter-productive.

Wild. Murica lol.

The one guy working on a PS2 emulator also quit because death threats.

Why not make sustainable laws to prevent shitty companies from doing things like this instead of “social justice”

Because the most successful senior citizen daycare facility is the US Senate. A lot of these people still think of computers as being Commodore 64s.

Companies are allowed to make bad decisions bro.

Hey! Don't threaten people! Don't hurt anyone! Just move to Godot. That's it. Abandon ship, peacefully. These people care more about money than employee lives anyway.

I find this and other comments like this hilarious because you're 100% correct and yet at the same time lemmy is a cesspool of people on every post about an owner, or landlord, or millionaire/billionaire about killing them, or beating them, or bringing out the guillotine, or eating them, etc etc.

Again, you're right. It's amazing how tone deaf people are here though to not be aware their behavior reeks of the same extremism.

It's why I'm very much on the fence about continuing here outside of the memes. The people here are disgustingly naive and not healthy quite frankly.

Rich choking and killing the planet knowingly with no regard for human or any other life = unity devs

500 IQ

join a community with your values, lemmy is federated, if you don't like your community join another :)

Where do I find one of those? Most communities with any traffic feel like they're full of the same people with the same axes to grind, just talking about slightly different subjects.

Idk why the downvotes. It's seriously off putting to be surrounded by people that clearly have no idea how the world works. It was funny before Trump. Now I take these meme waves with a grain of salt. Idiots in large numbers are dangerous. At least reddit was easy enough to use that the cesspool was diluted with less intense morons.

Please teach us how the world works.

I'm a landlord. Never evicted anyone. It's a super high risk position to be in. My mortgage isn't free. The upkeep to my property isn't free. Time spent vetting renters so my neighbors don't have to live next to crackheads isn't free. You pay rent so you don't have to think about maintenence costs, mortgage, risking allowing others to live in property you spent money you worked for on. All of that and any other subtly is lost on here. Going to work and enjoying it is possible. The world isn't black and white. Communism doesn't work on a large scale. Etc.

Pretty amazing how a small group on Lemmy can make Reddit look almost sane.

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I hate humanity sometimes, why would they send death threats? Just don't use their engine; this is the way you actually make a change -- switch to something else, threatening people does not help you prove your point. I hate their new pricing changes too, but death threats are never warranted

Im some cases I could see how this could destroy someone's livelihood and people have killed over that sort of thing before. But my guess is that the people sending the death threats probably aren't even developers.

While I'm not defending those who sent these death threats or justifying these actions, I'm sure a lot work and progress will be lost for many companies because of these outrageous changes. It should be no surprise that many if not all of their clients are gonna be angry. Switching to another engine isn't like switching from reddit to the fediverse.

They're changing pennies per install, and only after the publisher is receiving over $200,000 per year, and they don't count the first 100,000 installs. The price goes down dramatically for customers at the higher subscription tiers. I don't understand why people are so pissed about them wanting such a tiny cut for providing the software that does so much heavy lifting for game developers.

First of all if you're a poor (and possibly solo) developer who could only spring for the lowest tier you're being charged the highest rate per install. That rate is 20 cents... per install... not per purchase... per install. If I buy the game once and install it on my desktop machine, my laptop, and my steam deck, the developer has to pay 60 cents. one of those computers breaks down and I need to reinstall the game, that's an additional 20 cents every time. I have a young nephew who thinks nothing of installing a game to play for a day or two then uninstalling it to make room for another only to reinstall that first game again later. He does this with a lot of games... almost all of which are Unity games (I know, because he wants me to play these games with him quite often, so I see that logo pop up). Come January 1st, every time he installs that game, BOOM, developer owes 20 cents. My nephew isn't special and, if he's uninstalling and reinstalling games like that you can bet there's 1000s of other kids doing the same! Hell, you don't even have to be a kid. I might play a game for a few months, uninstall it, then reinstall it years later. That's another thing... this 20 cents is perpetual! As a developer, what happens when you're done with your game? You do have the time or energy to maintain the game anymore? This pricing model doesn't care. You abandoned your game 5 years ago? Don't care, 100 people installed your game, you owe us $20!

I didn't realize they never "per install" quite so literally. That does make a big difference and it's a really weird way for them to charge.

Edit: Ok so according to another commenter your interpretation is common but wrong, and Unity clarified they mean the first install per customer only. So my position that this isn't a big deal stands.

Sorry, no. This is not accurate either. According to Unity's own FAQ regarding the subject... Which you can look at right here...

Do installs of the same game by the same user across multiple devices count as different installs? We treat different devices as different installs. We don’t want to track identity across different devices.

So, again, if I install the game on 3 different devices, Unity considers that 3 installs. If I build a new computer later, then reinstall the game there, it'll count as a new install. The scary thing is... what if someone hates you as a developer? They now only need to buy your game once, then setup a script to roll VMs and install your game on VMs (each VM counts as a seperate device), and you, as the developer, will be hit with the new install cost each time.

Additionally...

Does the Unity Runtime Fee apply to pirated copies of games? We are happy to work with any developer who has been the victim of piracy so that they are not unfairly hurt by unwanted installs.

The issue here is... the developer would already have been charged the fee for a "pirated" install, because, how is a developer supposed to even know their game was pirated in the first place. Here, the developer may already be financially hit for a pirated game and now has to spend time and resources with Unity to convince them that some percentage of installs are pirated installs. Earlier in their FAQ, Unity claims they do not have a "phone home" when a Unity game is run, so, how are they determining installs in the first place? "Aggregate data"... or, another words, "trust us".

Their new pricing is not horrible, but it's pretty wonky at best

After the first wave of outrage they had to clarify that it wouldn't take reinstalls into account, which should have been clear from the beginning

Also the fact that they take money on a game install wether or not that install generated any money is just dumb, most people would rather pay more as long as they have the guarantee that they only pay AFTER having made some profits

Even with the qualifiers, it makes it super hard to make any financial projections as your profits are totally uncorrelated to the fees you'll have to pay

What's more curious to me is what kind of people are those that resort to such lows?

I mean they might have mental issues,yes,but it's scary to see that people seemingly intelligent and able to create games (asset flipping not included) can have such low morals and problem solving capabilities.

I absolutely agree. I'd want to say those threats are people outside of the industry. People in the industry have received death threats themselves so they understand that it's real shitty, right? I hope so.

This, like cancel culture, is a direct result of a justice system that pretty much never delivers justice to the victims of the rich and the powerful. Fixing that is the only thing that can stop this escalating cultural phenomenon.

Prosecute the shit out of the people making death threats because I don't want to live in a society that's cool with that either.

They already do that in most jurisdictions. Solve the root problem, and the surface problem will be fixed. Only fix the surface, and…well, it’s like weeding dandelions.

I am usually against such and still am, you should never send anyone deaf that's, that is a felonious offense.

That said I don't feel sorry for the victim. You can't blackmail every game developer in the world simultaneously and expect nothing to happen.

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One of the issue here, and I am in absolutely no way defending Unity, is that legally an executive team works for the shareholders. They must ensure shareholder return no matter what as they are in the hook for it.

Unity’s biggest issue is that they like many successful companies stopped innovating and have moved from a company run by technical people to one run by sales and marketing. Sales and marketing only know how to extract more out of the product they already have and not how to improve the product to make more in honest ways. I would (have) gladly given Unity more money if they offered tools that truly helped me get to market faster as then my win would be their win. Instead their product has become stagnant, slower not faster since 2019 and more expensive. I am getting less for more and it is unacceptable. Unity is a horrible business partner. But I can see why as they are a sales and marketing company now. Steve Jobs says it best in this 2 minute video. He got it. Why are so many other not getting this?

https://youtu.be/tGKsbt5wii0?si=km7LTxsY6gwD-mvo

is that legally an executive team works for the shareholders. They must ensure shareholder return no matter what as they are in the hook for it.

Not an excuse for just blatantly fucking over the customers. By implementing this hostile pricing model, company is alienating their customers. Big game studios may or may not cough up the money (or just delay that payments and take Unity to court if threatened). Small companies will just not pay up and either kill their projects or redesign from the ground up using a diff engine. Indie devs will likely just use another engine all together.

It’s a clear money grab that will backfire on them (losing trust of an already small community, and thus money will slowly stop rolling in). Fucked by the loss of sales. Fucking over the shareholders and creating new bag holders. Only winners here are the insiders that dumped their shares before announcement.

C-level execs at Unity smoking crack.

I agree. I think the issue is though that Unity (like many successful companies) have become their own worse enemies. Steve Jobs in this 2 mins video really explains it well. It will resonate what is going on at Unity and why they pulled such a stupid move. Wrong people are in charge and they have no means to make money honestly. Intellectually and creatively bankrupt. https://youtu.be/tGKsbt5wii0?si=v8_A2jW5uLewhbVS

That doesn’t mean making decisions that can ultimately hurt the business or their partners though. You can be greedy while not alienating the developers who drive the company’s profits. Decisions like these could make them lose millions or even go out of business.

This is partially what "eat the rich" rhetoric meant when acted on.

There is seriously a mental health pandemic going on and it's scary. Everyone here who has messages or upvotes messages about bringing out the guillotine or killing billionaires really needs to seek help.

And there is a fucking lot of you here on lemmy.

Well then, do what you tell people who condemn rapists and pedophiles to do: learn some empathy.

People who hold different opinions and worldviews than you aren't fucking mentally ill. You are by insinuating such. You are not the center of the universe and your opinions are not automatically facts just because you hold them.

Americans actually do still have a constitutional right to advocate overthrowing their government if they want; the whole fucking point of the first and second amendments is to enable the people to do just that.

I'm tired of people like you and your vile bullshit. Don't like it, get out of the thread. But don't come in here with your holier-than-thou act thinking you're going to bully or guilt trip or emotionally blackmail anybody into sitting down or submitting to your opinion like you've been doing to the American people for decades now.

People who hold different opinions and worldviews than you

"Threatening to kill people and not wanting people to threaten to kill people are equal worldviews, actually."

Strawmanning and attacking #EatTheRich memebros actually is equivalent to enabling actual violence by condemning anyone who opposes nonviolence, actually, and it's why you all are finally, finally being downvoted and rejected by everyone else. Ackshually

No I'm being downvoted because gamers have really rustled jimmies, and this place has a lot of commie-leaning people.

Wanna know how I know? The actual rest of society thinks this is a terrible thing to do.

And it couldn't possibly be that you're just wrong.

Wanna know how I know? Because I actually think and don't resort to blatant bandwagon fallacies like you do. Actually recent polls have even shown the number of Americans who agree with sentiments like #EatTheRich or who accept political violence is rising, and it's more Democrats doing it than Republicans, so you're doubly wrong.

Take your status-quo-or-die bullshit elsewhere. We've had enough of it. No one has to agree with you on the issue. No one has to agree with you on nonviolence or political violence or any sort of -ence. People have the right to feel the way they want to feel and as someone with a vested stake in a liberal democracy that pretends to care about such things, by extension you have to respect that.

Let it go.

Thanks for the link. Some of those results were interesting. Question. Your link says that 84% disagree with the statement that "political violence against those I disagree with is acceptable". How have you concluded this is "rising"? What is your base of comparrison?

It was lower and now went up to like, 16-17%.

In a normal society, that number should be close to zero not because of propaganda, but because people genuinely are happy in the society they're in.

Which clearly is not happening.

I'm assuming you read this elsewhere because your source does not have a comparrison number. So at present, there is nothing to indicate the number is rising. For all we know the number of people who agree with that type of violence could have been sitting at 16% for many years.

It isn't realistic to expect the number to be zero. There will always be radicals. Always. Even if we somehow create a perfect utopia, there will always be a handful of malcontents.

You literally could have just Googled it instead of trying to bad-faith your way to the position you want to believe, but whatever, I Googled it for you, there you go. The one poll I posted is not the only one that shows the trend. Civil war's a-brewing, fren.

I also didn't say zero, I said close to zero. Jesus Christ, if you're going to speak in bad faith you could at least try to be subtle about it. At least the assholes in the other threads would have the decency to use a motte-and-bailey. You're just lazily throwing out strawmen and obvious garbage.

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I don't give a shit and didn't read this, because I think you're a bad person. Your parents failed you.

Tell us you don't want to admit you're wrong without telling us you don't want to admit you're wrong

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I'm sorry I don't condone the killing of people simply because they make more than I do.

Seriously grow the fuck up.

I'm sorry I don't condone the murder and enslavement of millions around the world by a small dominant group of people who have no one's best interests at heart but their own.

I'm sorry I don't condone the perpetuation of a broken system that purposefully subjugates billions of people.

I'm sorry you're butthurt I and a bunch of other people on the internet won't validate your massively unjustified sense of superiority and self-importance.

You grow the fuck up.

Grow. Up. And stop protecting and defending evil people. Stop hurting society and stop hurting us.

Seems to me like you're far more butthurt judging by this comment thread lol.

You've put a lot of words in my mouth that I've never said.

I almost guarantee you and I have more in common than you may realize unfortunately you're so blinded by hate you're unable to think clearly.

Mark my words we are working towards WW3 and it scares the living hell out of me because people like you are so built up in your echo chambers and you're frothing at the mouth. There's no difference between your attitude and those of an average Trump supporter. It's blind rage. Looking for simple solutions to a complex world.

I seriously worry for my children. The anger is so unfocused or focused on the wrong area.

We can change the system but we have to want to. The problem is people increasingly on the left and right just want to burn it down.

How equivalent is

"I don’t condone the killing of people simply because they make more than I do."

to

"[condoning] the murder and enslavement of millions around the world by a small dominant group of people who have no one’s best interests at heart but their own."?

Go read actual history and find out.

What I found out is the outcomes of events like the French Revolution and the rule of the Khmer Rouge i.e. vastly different dependent on the circumstances of the place and time.

Well, what the rest of us found out is the outcome of almost every other revolution in modern history including the American Revolution, which kickstarted modern democracy and led to the liberation of 60 other countries from enslavement, colonization and oppression.

In other words, you are just biased and here with an agenda just like you shitlords were when you inundated the Danny Masterson thread and the other news threads where you hounded on anybody who dared oppose your vile little sacred cow.

Take your political agenda out of our lives and respect our right to make up our own fucking minds. You are hurting us by acting this way: you enable and defend evil, you help the ruling class continue to subjugate the working class, and you do it all because you yourself benefit from the status quo and don't want to miss out on McDonald's and 7-11 because of the workers getting riled up.

  1. Hurting you by acting how?
  2. Aside from "killing the rich", how should one attack evil and break the working class's subjugation?
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Somehow I get the feeling that this may not just be some unhinged internet troll throwing out online drivel from his mom's basement. Unity's pricing changes are posing an existential threat to smaller studios that meet the minimum income threshold and are placing the livelihoods of countless thousands of smaller game studio workers at stake. This is one of those changes that is going to impact whether you can continue to put food on the table.

John Riccitello has pissed off a lot of people with his disgusting levels of corporate greed, to the point where even the fourth circle of Hell may not be enough to punish his avarice once he pops his clogs. This move may even be worse than the crap Martin Shkreli pulled as a big pharma executive.

It's bad, but it's not "denying medical treatment to millions of sick people because they can't pay" bad.

Martin gave the medication for free/reduced prices to people who couldn't afford it. It was literally a smear campaign.

Really? Everyone who couldn't afford it had access through him? This is certainly a revelation, and not something made up from the internet.

https://www.vanityfair.com/news/2015/12/martin-shkreli-pharmaceuticals-ceo-interview

his real goal is to invent new drugs for rare diseases. Turing recently announced discounts of Dara­prim for hospitals, and Shkreli says that for people without insurance it will cost only $1 a pill. For everyone else, insurance, which he argues is paid for by corporate America’s profits, will cover the cost.

I'm surprised, it does seem that this is true. I read a lot of articles where he announced that people could apply for medication, or medicaid would pay $0.01 per pill. I couldn't find anything about where to apply or one people who have applied and been able to get this medication, but there is already a generic alternative, so this program might be dead in the water.

As for smear campaign, I'm not so sure. Everytime I read quotes from him, it seems he just really likes to play the "bad boy". Maybe he just wants people to think pharmaceutical companies are scumbags, so when he ran one he purposefully made himself look bad. Shkreli definitely didn't seem to care that people got a bad impression of him.

You are correct but in the opposite way, it seems it was a single employee at their company instead which the boss took and decided to say we're getting death threats we're going to close for the day, basically so he could go home early and people would feel bad for him and maybe not give him the flak that he deserves for such an awful decision that's going to ruin the lives of smaller legitimate game developers who use unity.

Bruh it's video games.

Bruh it's people's livelihoods.

Video game development is some of the worst paid tech sector jobs. Most developers will be able to move on to other work with relatively little interruption. It's not ideal by any stretch but it's not nearly on the same level as price gouging life saving pharmaceuticals

I don't think devs that work for corporations really care about this change, if their group used Unity for some reason, they will just move on to their next job (and they're the ones who are worst paid). Every indie dev or otherwise small dev company that has used Unity ever in it's last ten years are now open to serious bad actors. A single person running a script can cost a dev hundreds of thousands of dollars on their own, whether a troll, just same guy pissed off for some reason or another, or even a competing dev. Hell, the one idiot living in his mother's basement who sent death threats to Unity could also do it.

There is no "relatively little interruption", as not only have people lost a lot of work on something they already paid for, they also have to remove all previous work they've made or published with the engine. It's all susceptible to attack.

I agree it's not on the same level as pharma scum, but saying "it's just a video games" is much too far off the other end of the spectrum. At least Shkreli never managed to bankrupt people who had purchased anything (from him) in the past, or made them 'regurgitate' any benefits they had seen. Though I'm sure he'd have loved to.

People here are having a fuckin real one man.

This is a reminder that there are crazy people on the internet.

But this is NOT a reason to have sympathy for Unity.

This is a reminder that paying for a subscription means t&cs can be changed. You aren't buying the engine etc just a license to access/use it for a period of time. Stop buying subscriptions!

Starting on January 1, developers will be charged a fee every time someone installs a game built in Unity after they reach certain revenue or install thresholds.

Obviously death threats are not ok, but for fucks sake, that change is insane. People may install games many times for many reasons, like switching drives, computer, OS or debugging, or corruption, or because they go back to it after not playing for a while.

How is it a good model to charge for repeated installs?

The decision sparked an astonishing backlash against Unity from across the gaming industry,

I bet, this will threaten some people on their livelihood, and if you are 90% finished on a project, it's an insane change that will force you to switch to another engine, and could kill several projects.

Also as a user, this increases the need and amount of DRM mechanics, which we need less not more of.

I hope Unity will see a massive dive in customers on these policies. This is the kind of decision a company deserves bankruptcy for. And the CEO John Riccitiello deserves to be fired without benefits, and never hired as CEO again.

Edit PS:

The fee is up to $0.20, that's steep and would mean the end of sub $10 games. This would hurt single and indie developers very much.

Luckily there are other engines, but Unity used to be among the good ones, now they've become an untrustworthy player, and that decreases competition for the entire field.

This is why we cannot let monopolies control the internet. Between twitter, reddit, and unity...

Unreal is much more entrenched than Unity is. At the AAA level, more places hire Unreal devs than Unity devs.

Unity is popular with indies because it's dead simple (Unreal is a complex monster of an engine). But even Unreal doesn't have a monopoly, between things like Source, Lumberyard (which is now FOSS and run by the Linux Foundation), etc. Not to mention you can always roll your own engine, which many places already have.

Well looking on the bright side. If death threats are starting to become common for the decisions that companies make then maybe WFH should also be common to protect employees. Can't target employees at an empty office. The employees will have to be careful with social media however.

Personally I’m leaning more towards wanting to handle the death threats themselves.

Because ya know they would continue and now you have to arm your home because corporate greed

Hate this idea a lot

because or corporate greed

Corporate greed didn't force these lunatics to have a gamer moment. There are ways to express displeasure that aren't fucking death threats man.

Never once did I say corporate greed was a root cause , just the logical cause to the specific predicament I was speaking of.

No shit the terrorist is the source of the issue.

Well it seems like there we're no death threats and the CEO largely made this up basically as an excuse to close the office.

For the record it was a single employee, there were no people sending them death threats.

I like how you included a Lemmy link to a Reddit thread. We're gonna go full circle soon!

Mm, I'm curious as to what the threats actually were. I've seen people claim they got death threats because someone tweeted "kys" at them in response to their homophobic bullshit.

This is becoming standard operating procedure from companies that want a quick PR boost.

Unity is the sort of company Steve Jobs called out in this 2 min video clip. https://youtu.be/tGKsbt5wii0?si=v8_A2jW5uLewhbVS

I still don't get how a guy with such brilliant insight could be an absolute moron in other areas (such as his personal medical treatment)…

I don't understand, could you expand on his medical treatment?

He had easily treatable cancer if diagnosed early enough (which it was). He refused treatment, because he insisted on curing himself only using his exclusively fruit-based diet.

When that didn’t help (what a surprise), he finally caved and did try to get treatment, but by then it was too late.

Thank you for your explanation. I didn't really know about his cancer more than the fact that he died from it.

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One threat, from and employee. Sigh.

More realistic outcome - some game loving tweenage hacker does something fantastically destructive in whatever part of their infrastructure they can get into.

Oh no, the poor rich corporate executives who were just trying to fuck over their usebase made up some death threats!

Time to lick some boots - many of the people in this thread.

Rich people love "death treats" start to think they pay others to call them in to appear like victims haha

ITP: Internet dumb fucks do internet dumb shit and send to death threats.

Comments feign an argument for hypocrisy ala “eat the reach is just as bad”

Save yourself some brain cells and move on

Godot users don't give death threats, just saying.

Man, I wish people put this kind of effort into more important shit. Shitty wages, inhospitable environment incoming, and useless CEO fucks causing it all, BUT DAMN YOU UNITY!

Is this because the gaming community has an unfortunate number of hateful trolls or what exactly?

It's because of loose definitions of "death threats" and the fact that when you piss off millions of people a couple of them are bound to tweet "i hope u die" at a ceo

If they had to close their offices, I think that's a good indication of it being serious.

I feel like they could have realized that having their employees sitting around discussing how much their Csuite fucked them probably wasn’t doing them any favors. On the other hand that would also represent a degree of awareness they haven’t really demonstrated a capacity for.

There are some rumors floating around that employees did try to stop this before it went public, but they failed. I agree that they can’t do much now anyways.

Nice to see some repercussions for corporate greed

Death threats? Really now...

This is pathetic. Why send death threats because a company made a change to their product. Why are these people so entitled? Or maybe they just know there are no consequences to their actions so they behave in a shitty manner. If you don't like the changes then use a different product.

First time on the internet? That’s all they do and swat people which results in real deaths. This isn’t anything new, same ol vile behavior that police do handle and do punish for because phone lines are not secure.

Dude...Just stop using the software and let the business fail. That's all you've got to do. Unreal engine, Godot, Gamemaker Studio, Source 2, QBASIC, use something else.

Not easy when your entire game is built on it. You'd most likely have to toss out your code and start from scratch.

Depending on how much money you expect to lose, that may be the more prudent option for some.

At the very least you'd have something to work with - it's not truly "from scratch".

I work in the AAA industry and I've ported code from one engine to another - it's not fast by any means, but at the very least you can assume the code that's there is largely correct. The killers are materials/shaders, porting over design work, and fixing timing issues. If you have netcode that can be tricky as well.

But at the very least you can have the core of your game running again reasonably. It's how things like Stanley Parable: Ultra Deluxe went from Source to Unity, and how Pokemon BDSP went from the proprietary Pokemon engine to Unity.

Indies and AAs can hire some extra hands to work temporarily with their existing engineers to port and they'd probably lose less money than Unity is charging.

That's why this is an existential threat for so many studios.

They can't survive with the Unity pricing, and they probably don't have the funds to transfer to a new system. So they will have to shut down.

Its the cheapest option, but its still company destroying expensive.

Any time a gaming company does something stupid, leave it to gamers to out-stupid the company and prove that they deserved to get shit on in the first place

Holy shit! I knew people got pissed, but this...🤣

Despite it's illegality. it's a type of protest. Better that being pissed off in twitter and the still cucking to unity in the end, but worse that just stopping using unity and porting existing games off the engine. Still, not everybody can still just do that, this is why something like this is understandable. Imagine being a indie dev team years in development with mounting costs and backers expecting a product and you expecting return for your work and then unity turns ups the leeching and fucking up your calculations and forcing you either to delay the launch, pay the financial cost of that delay, port to a different engine and learn a new skillset for that engine or bite the bullet and pay. Also Imagine the unity devs who will be out of a job because of this.

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I'm not sure that I have a lot of sympathy for devs who entered into a contract with a for profit company, who are now changing the playing field.

Open source software or bust.

Big corporations need service contracts. If something in the engine is broken where it impacts the game in development, engineers are flown in to fix it at the customer's site (if that’s necessary). That’s not something available with most open source tools.